Senior Specialist, Campaign Marketing Operations

hace 1 semana

Ciudad de México CDMX Zendesk A tiempo completo

Job Description

**Who we're looking for**

The Senior Specialist, Campaign Marketing Operations plays a pivotal role in improving and scaling our marketing processes in the AMER region. As part of the Campaign Operations team, you will act as a strategic advisor who empowers marketers to run successful campaigns through process optimisation and actionable insights.

This role demands a high level of expertise with marketing technology (especially Marketo and Salesforce CRM), strong analytical ability and problem-solving skills, and a passion for optimising marketing operations to achieve maximum efficiency and impact.

**What you'll be doing**

Process Optimisation and Efficiency:

- Identify and implement improvements to marketing processes and technologies to enhance efficiency and effectiveness
- Oversee and standardise the administration of marketing platforms and tools, ensuring optimal usage and compliance across the AMER region
- Partner with Campaign Operations specialists across each region to create and implement global marketing operations standard processes.

Analytics and Insights:

- Provide actionable insights into AMER marketing campaign performance to help drive better future outcomes
- Empower the marketing team to make data-driven decisions, including audience segmentation and analysis

Lead and Campaign Management:

- Ensure the implementation of standard processes in campaign setup, execution, and lead management across Marketo and Salesforce CRM
- Act as strategic advisor for the AMER XDR managers and reps, providing insights and recommendations around lead routing and rules of engagement
- Monitor and report on the performance and efficiency of marketing funnels, adjusting strategies as needed to improve outcomes

Cross-Functional Engagement:

- Collaborate with the AMER go-to-market teams, including regional and campaign marketing teams, digital marketing, marketing analytics, and XDR leadership to align on go-to-market objectives
- Build strategic partnerships within the company to advocate for and implement system requirements and automations that enhance marketing operations

**What you bring to the role**
- Strong analytical skills with an understanding of key data points within the marketing funnel
- Exceptional problem-solving skills, with an ability to manage projects across multiple regions and align various partners
- Strong organisational, time management, and communication skills
- Data-driven and diligent
- Able to work independently and as part of a distributed team
- Strong interpersonal skills and capable of building relationships to drive business forward

**Qualifications**:

- 3+ years of experience in marketing and/or campaign operations, preferably in the SaaS or technology industry
- 2+ years experience and advanced proficiency with Marketo
- Expertise with CRM systems (e.g., Salesforce), including report and dashboard creation
- Bachelor’s degree in Marketing, Business, or a related field; or equivalent experience

**Where We Work**:
Please note that this position is to be hired in Mexico and will be required to attend the Mexico City (CDMX) office two days per week.

Zendesk is not your average tech company. We have all the stuff you’d expect - competitive pay, benefits, appealing offices, snacks, and more. We also have a culture deeply dedicated to enabling conversations and providing appreciative support. We help our staff keep work-life balance, from flexible hours to remote work, to the most dynamic parental leave plans on the market. Our Social Impact team is actively engaged in our community and enables us to invest thousands of hours with local community groups each year. We invest in diversity and inclusion so that our team reflects the diversity of the world around us. We have a whole crew dedicated to ensuring our workplace experience is top notch and welcoming for all.

Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

**The intelligent heart of customer experience**
Zend

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