Shopper Retail Experiences

hace 7 meses

Ciudad de México The Coca-Cola Company A tiempo completo

**What You’ll Do for Us**
- Enable Weekly + growth for the The Coca-Cola Company (TCCC) Brands in modern trade, traditional and on-premise channels, in a context of multiple Shopper choices.
- Accelerate purchase (Weekly+ conversion), also with ECOMMS (including eventual/specific opportunities with FSAs).
- Build brand value in Commerce ecosystems, through a brave (differentiated and relevant) and boundless (with Latam scale) approach.
- Delineate human centric and physical approaches: think on People at the moment of truth, as a Shopper making purchase decisions, driving experiences in their user journeys to increase TCCC Brands consumption and value.
- Contribute to build rituals also in-store when brand strategies imply it.
- Align with the C&CL team, the portfolio PICOS (picture of success) detailed per channel and sub-channel for Latam.
- Ensure effectiveness of PICOS, delivering pieces of commerce experiences providing a seamless integration with standards and/or catalog (eg. VTM), connecting all our expressions towards buyers.
- Develop master graphics to drive impact of our Shopper retail/commerce activities.
- Provide content strategy and the stimuli to boost the Shopper brand activities, namely in-store activations in synergy with C&CL.
- Elaborate the rightful message matrix (per channel and shopper) required for a successful Shopper Retail activation, both from a brand perspective or from a portfolio perspective.
- Customize upon Latam standards, experience pieces to a particular market need and influence to set up the Coca-Cola System (KO) for its execution.
- Generate one single source or truth for KV’s and other retail/commerce content visual assets (Creative SharePoint and/or via Adaptation Cloud).
- Align brands strategies + VTM platforms: contribute to the proper deployment of VTM strategy by occasion, as well as by key brands and channels.
- Develop Shopper execution guidelines: do’s and dont’s for market implementation.
- Define partnerships guidelines for cross-partner activations.
- Manage the budget allocated to Shopper Retail Experiences.
- Increase retail/commerce experiences and content capability in Latam (evolving our Shopper experiences to have exponential utility value).
- Leader of a Team of 6 ‘Shopper Retail XP’ Managers.

**Communication Focus**
- Role will require in-depth communication and coordination with LATAM multi-functional teams.
- Role will also interact frequently with external parties, particularly with the main Digital ECommerce players (FSA’s included).
- Key role in bringing freshness to the system on disruptive ways of approaching Shopper and Experiences/content for Commerce in general.

**Qualification & Requirements**

KEY SUCCESS PARAMETERS:

- Deploying significant skills as people leader, influence and align commercial stakeholders and market hubs, lead the Shopper agenda, orchestrate the commercial, IMX and brand integration to Shopper.
- Being capable to ensure continuity of brand strategies at the Shopper operational level.
- Deploying true expertise on the human being who “sometimes” behaves as a consumer and sometimes “acts” as a Shopper (human centricity) - high level of understanding and practice of E2E journeys.
- Leading to achieve scalable solutions.
- Accountability and commitment towards key-stakeholder-areas and within IMX coordination and compliance with E2E process deadlines.

EXPERIENCE:

- Shopper academic and/or practice savvy: 10 years of experience minimum.
- Experiences and content development & management, Digital marketing (including Digital commerce and data-driven marketing knowledge and practice): 8 years of experience.
- Experience in leading roles at Shopper teams: 4 years of experience. Field MKT experience is a plus.
- Experience in working in cross-functional and cross-geographical teams.

MASTERY OF (LATAM LEVEL)
- Shopper marketing knowledge and practice
- Modern trade channel knowledge and practice
- On-premise channel knowledge and practice
- Traditional channel knowledge and practice
- E-commerce knowledge and practice
- Key-accounts knowledge and practice
- Think beyond pos and instore activation towards a phygital (physical & digital) consumer-to-shopper e2e path to purchase

EXPERTISE (LATAM LEVEL)
- The Coca-Cola (KO) system knowledge, shopper engagement and commercial teams in the region and in the markets
- Experiences and content complex constructs and development
- Creative knowledge (if practice too, preferred)
- Shopper innovation
- Agile methodologies of work
- Design thinking process
- Digital marketing and shopper marketing new technologies

**What We Can Do For You**
- ** Iconic & Innovative Brands**:Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
- ** Expansive & Diverse Customers**:We work with a diversified group of customers which range from retail & grocery outlets, theme parks, mov

  • Shopper Experience

    hace 2 meses

    Colonia Bosques de las Lomas, México Unilever A tiempo completo

    **Function: Shopper Experience** **Scope**: Beauty & Wellbeing. **Location**: Bosques, CDMX. **Terms & Conditions**: Full time. **ABOUT UNILEVER** Unilever is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world. You will work on brands that are loved and improve the lives of our...

  • Senior Manager, Shopper Retail Xp

    hace 1 mes

    Ciudad de México, CDMX Coca-Cola A tiempo completo

    **Position Overview**: The Shopper Retail XP Manager will be part of the **Shopper Retail XP team (SHOPPER XP)**, driving end-to-end (E2E) thinking on consumer and shopper experience across all categories of the portfolio, with a focus on offline (on-premise and off-premise modern and traditional trade) and online(e-commerce) sales channels. The Shopper...

  • Manager End to End Strategy Consumer

    hace 5 días

    Ciudad de México The Coca-Cola Company A tiempo completo

    **Why being part of Coca-Cola Latin America?** We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our...

  • Manager Sparkling Flavors Shopper

    hace 5 días

    Ciudad de México The Coca-Cola Company A tiempo completo

    **Why being part of Coca Cola Latin America?** We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our...

  • Shopper Marketing Coordinator

    hace 7 días

    Ciudad de México Clip A tiempo completo

    **The Role** **What will I do?** - Management of different projects to improve our sales performance according to the strategy plan in the different formats or sub-channels in the Retail Channel. - Creation and follow up of different Display business proposals to improve our visibility at point of sales. - Create different POP materials with the aim of make...

  • Trade Shopper Marketing Manager

    hace 7 meses

    Huixquilucan de Degollado, México Philips A tiempo completo

    **Job Title**: Trade Shopper Marketing Manager - Personal Health **Trade Shopper Marketing Manager - Personal Health - Huixquilucan, MEX** The Trade Shopper Marketing Manager acts as our leading business partner, focusing on planning & shaping in-store activation (both off & online), leveraging brand visibility and improving our shopper experience &...

  • Shopper Insights Client Lead

    hace 7 meses

    Ciudad de México dunnhumby A tiempo completo

    **dunnhumby** is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. **Our mission**: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail -...

  • Supervisor Comercial Retail

    hace 2 semanas

    México Tiendas Neto A tiempo completo

    TIENDAS NETO ESTA BUSCANDO TU TALENTO COMO SUPERVISOR COMERCIAL RETAIL ZONA MESETA COMITECA, CHIAPAS Requisitos para el puesto: - Escolaridad: Licenciatura Terminada en areas Economica - Administrativa (Titulado) -Disponibilidad para trasladarse a las tiendas - Experiência laboral en giro retail o haber trabajado preferentemente en OXXO,EXTRA, DUNO CIRCLE...

  • Shopper Insights Client Lead

    hace 2 meses

    Ciudad de México, CDMX dunnhumby A tiempo completo

    **dunnhumby** is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. **Our mission**: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail -...

  • Supervisor Comercial Retail

    hace 2 semanas

    México Tiendas Neto A tiempo completo

    TIENDAS NETO ESTA BUSCANDO TU TALENTO COMO SUPERVISOR DE CAMPO RETAIL ZONA DE TEZIUTLAN Y MUNICIPIOS COLINDANTES Requisitos para el puesto - Escolaridad: Licenciatura Terminada en áreas Económica - Administrativa (Titulado) - Disponibilidad para trasladarse a las tiendas - Experiência laboral en giro retail o haber trabajado preferentemente en OXXO,3 BBB...

  • Director Shopper

    hace 2 semanas

    Ciudad de México KANTAR A tiempo completo

    **We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.**:**To start a career that is out of the ordinary, please apply...**: **Job Details**: **Location** Ciudad de México, Alfonso ReyesMexico **Kantar Rewards Statement** At Kantar we have an integrated way of rewarding our people...

  • Luxury Retail Advisor

    hace 2 meses

    Ciudad de México, Ciudad de México Maison Valentino A tiempo completo

    Join Our Team at Maison ValentinoWe are seeking a highly skilled and experienced Luxury Retail Advisor to join our team in Cancun, Mexico.About the Role:The successful candidate will be responsible for providing exceptional client service, driving sales growth, and maintaining a high level of product knowledge. As a Luxury Retail Advisor, you will work...

  • Kae (Retail/ Departamental)

    hace 7 meses

    Ciudad de México Assurant A tiempo completo

    Somos Assurant, una compañía global de soluciones para el hogar y estilo de vida que ayudan a las marcas líderes a aumentar sus ingresos, gestionar riesgos y ofrecer una gran experiência para sus clientes; estamos en más de 21 países y trabajamos con el Sector Retail, Financiero, Telefonía móvil y Automotriz; aquí en México somos un Great Place To...

  • Kae (Retail/ Departamental)

    hace 7 meses

    Ciudad de México Assurant A tiempo completo

    Somos Assurant, una compañía global de soluciones para el hogar y estilo de vida que ayudan a las marcas líderes a aumentar sus ingresos, gestionar riesgos y ofrecer una gran experiência para sus clientes; estamos en más de 21 países y trabajamos con el Sector Retail, Financiero, Telefonía móvil y Automotriz; aquí en México somos un Great Place To...

  • Gerente Unidad Retail Senior

    hace 7 meses

    México Tiendas 3B A tiempo completo

    Por expansión TIENDAS 3B busca tu talento como: **GERENTE DE UNIDAD RETAIL SENIOR** Por esta razón te invitamos a sumarte a nuestro gran equipo de trabajo. Lugar de trabajo: **Zona norte de Veracruz (Álamo)** Responsabilidades y Funciones: - Manejo de Indicadores (Venta, merma, cobertura de plantilla, rotación de personal, y Mystery Shopper) -...

  • Retail Store Supervisor

    hace 4 semanas

    Ciudad de México, Ciudad de México Marriott International, Inc A tiempo completo

    **Job Overview**: As a Retail Store Supervisor at Marriott International, you will play a vital role in delivering exceptional customer experiences and driving sales growth in our retail stores.**Estimated Salary:** $45,000-$60,000 per year**Key Responsibilities:Greet customers with a smile and offer assistance with merchandise to ensure a seamless shopping...

  • Kam Retail Development Latam

    hace 2 meses

    Ciudad de México, CDMX NBCUniversal A tiempo completo

    **Descripción de la empresa** We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA...

  • Gerente Unidad Retail

    hace 7 meses

    México Tiendas 3B A tiempo completo

    Por expansión TIENDAS 3B busca tu talento como: GERENTE DE UNIDAD RETAIL Por esta razón te invitamos a sumarte a nuestro gran equipo de trabajo. Lugar de trabajo: Martínez de la Torre, Veracruz Responsabilidades y Funciones: - Manejo de Indicadores (Venta, merma, cobertura de plantilla, rotación de personal, y Mystery Shopper) - Realizar entrega de...

  • Retail Director

    hace 2 meses

    Ciudad de México, CDMX Louis Vuitton A tiempo completo

    Poste As a Louis Vuitton Retail Director, in partnership with the Country General Manager, MCC, you will be accountable for driving, developing, and elevating the designated store network presence and positioning of the brand by delivering sales targets, maximizing on the store network, delivering exceptional Client Experiences, and optimizing retail...

  • Retail Store Director

    hace 2 semanas

    Ciudad de México, Ciudad de México Atlantic Wireless Communications A tiempo completo

    About Atlantic WirelessAtlantic Wireless Communications is a top agent of UScellular, dedicated to providing exceptional customer service and sales experiences.Job SummaryWe are seeking a dynamic and motivated Store Manager to lead our retail store location in St. Robert, MO. The ideal candidate will be a servant leader who coaches associates to serve...