Senior Manager, Shopper Retail Xp

hace 1 mes

Ciudad de México CDMX Coca-Cola A tiempo completo

**Position Overview**:
The Shopper Retail XP Manager will be part of the **Shopper Retail XP team (SHOPPER XP)**, driving end-to-end (E2E) thinking on consumer and shopper experience across all categories of the portfolio, with a focus on offline (on-premise and off-premise modern and traditional trade) and online(e-commerce) sales channels.

The Shopper Retail XP Manager will leverage the science of shopper knowledge to ensure great in-store presence for our brands and products, both physically and digitally. The role connects brand business and creative strategies with a shopper-centric ecosystem, leveraging owned, earned, shared, and paid touchpoints, as well as brand assets.

**Function Related Activities/Key Responsibilities**:

- Develops the Shopper Strategy and Plan for Sparkling and Stills brands linked to its E2E Journey and the brand Brave and Boundless Experience Idea (BBEI) to ensure that bold brand equity is translated into transactions.
- Drive thinking on how to design marketing around E2E shopper journey to drive greater conversion, focusing on experience orchestration and experience consistency.
- Create, adapt, or amplify, occasion related communication for our brands, to be executed at the Occasion Based Platforms (OBPs) and sales channel’s Picture Of Success (PicOS).
- Integrate digital marketing thinking as an integral part of our shopper marketing campaigns (voice, QR codes, beacons, CRM, digital coupons etc.)
- Define always-on strategies to activate brand campaigns and commercial initiatives into social commerce, quick commerce, and other new and innovative commerce platforms.
- Connecting the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared & paid touchpoints as well as brand assets.
- Customize (global brands) and/or develops (regional brands) content for specific category touchpoints and/or channel based on key occasions and relevant triggers.
- Designs relevant Shopper demand trigger promotional communication and mechanics when it is a critical component of the brand BBEI and “Latam scalable” to ensure relevance and efficiency.
- Designs the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end-to-end seamless experience at the point of sale.
- Manages the calendar of Shopper Activations together with Category and Commercial teams to ensure timely execution.
- Develops Shopper execution guidelines and Supports Marketing Execution by handing over to Frontline Marketing robust activation toolkits and materials for seamless market activation.
- Translates Shopper Insights and Channel expertise into concrete communication and brand activation strategies and plans.
- Develops "phygital" in-store experiences an identifies opportunities in different touchpoints to drive conversion.

**Education Requirements**:

- Marketing related career

**Related Work Experience**:
- Significant **marketing, brand creative, and leadership experience (10-12 years)**
- Direct experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
- E**xperience in working in consumer and shopper/commercial plans in Modern and Traditional Trade.**
- Experience working with **marketing in the field is preferred**.
- Experience working in **cross-functional and cross-geographical teams.**
- ** Fluent English is required; Portuguese/ Spanish desirable.**

**Communication Focus**:

- **Communicating, influence and negotiate across multiple stakeholders.**:

- **Experience** in **leading strategic conversations** and **alignment** with **senior and key stakeholders**:

- Role will require frequent communication with OU End-to-End Experience team, design, creative, channels & Category teams, Channel Strategy team and Commercial Hubs.
- Role will also interact frequently with external parties, particularly agencies - Studio X ecosystem including Amplification Cloud.

**Functional Skills**:
**Mastery of **_(REQUIRED)_**
- Coca System Knowledge and shopper engagement
- Develop winning Shopper Marketing programs: Idea-driven & integrated with Creative Brand Strategy - to be exciting for Consumers/shopper - so we drive sell-out
- Think beyond POS and instore activation towards a phygital (physical & digital) Consumer-to-Shopper End2End path to purchase
- Understand brand & creative strategy at category level.
- Lead integrated brand experience for specific categories and multiple touch points that are effective and efficient
- Work in Agile cross-functional teams.

**Broad expertise in **_(GOOD TO HAVE)_**
- Connection Planning as well as Creative Strategy to derive impactful shopper marketing programs
- Understanding of the evolved media landscape and e-commerce
- Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
- Ability to drive digital shopper marketing thin

  • Shopper Retail Experiences

    hace 7 meses

    Ciudad de México The Coca-Cola Company A tiempo completo

    **What You’ll Do for Us** - Enable Weekly + growth for the The Coca-Cola Company (TCCC) Brands in modern trade, traditional and on-premise channels, in a context of multiple Shopper choices. - Accelerate purchase (Weekly+ conversion), also with ECOMMS (including eventual/specific opportunities with FSAs). - Build brand value in Commerce ecosystems, through...

  • Manager End to End Strategy Consumer

    hace 5 días

    Ciudad de México The Coca-Cola Company A tiempo completo

    **Why being part of Coca-Cola Latin America?** We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our...

  • Senior Vendor Manager

    hace 4 meses

    Ciudad de México, CDMX Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

    7+ years of account management, project or program management or buying experience - Experience presenting to senior leadership - Experience driving internal cross-team collaboration - Experience using data to influence business decisions - Bachelor's degree or certificate of completion of studies required - At least 8+ years of professional background -...

  • Trade Shopper Marketing Manager

    hace 7 meses

    Huixquilucan de Degollado, México Philips A tiempo completo

    **Job Title**: Trade Shopper Marketing Manager - Personal Health **Trade Shopper Marketing Manager - Personal Health - Huixquilucan, MEX** The Trade Shopper Marketing Manager acts as our leading business partner, focusing on planning & shaping in-store activation (both off & online), leveraging brand visibility and improving our shopper experience &...

  • Senior Luxury Retail Operations Manager

    hace 3 semanas

    Ciudad de México, Ciudad de México Tiffany & Co. A tiempo completo

    **Job Summary:**We are seeking an experienced Senior Luxury Retail Operations Manager to lead and develop our sales, operations, and security teams. As a key member of our team, you will support the Director in achieving commercial targets and elevating the Tiffany store experience.**Key Responsibilities:Deepen relationships with clients to achieve or exceed...

  • Gerente Shopper

    hace 4 meses

    Cuauhtémoc, CDMX, México Pisa Farmacéutica A tiempo completo

    **GERENTE SHOPPER** **1. Principales responsabilidades del puesto**: - Diseñar y proponer estrategias basadas en el entendimiento de los hábitos de compra de los diferentes shoppers, enfocadas en el crecimiento, desarrollo y experiência de compra de nuestras marcas en el punto de venta, garantizando a tráves de planes de comunicación accionables para...

  • Manager Sparkling Flavors Shopper

    hace 5 días

    Ciudad de México The Coca-Cola Company A tiempo completo

    **Why being part of Coca Cola Latin America?** We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our...

  • Senior Key Account Manager

    hace 4 meses

    Ciudad de México, CDMX Voyer International A tiempo completo

    ¡Estamos buscando un Senior Key Account Manager! **Ubicación**: CDMX **Tipo de contrato**: Tiempo completo **Experiência**: 5+ años en electrónica de consumo **Sector**: Retail, Electrónica de Consumo Si tienes experiência en el sector retail y quieres potenciar tu carrera, ¡te estamos buscando! **Tus principales responsabilidades serán**:...

  • Senior Retail Operations Manager

    hace 1 día

    Ciudad de México, Ciudad de México Gpm Investments LLC A tiempo completo

    At Gpm Investments LLC, we're seeking a dynamic and results-driven Senior Retail Operations Manager to lead our store team towards success. This is an exciting opportunity for a seasoned professional to drive sales growth, manage store expenses, and foster a customer-centric environment.About the RoleThis critical position will oversee daily store...

  • Gerente Unidad Retail Senior

    hace 7 meses

    México Tiendas 3B A tiempo completo

    Por expansión TIENDAS 3B busca tu talento como: **GERENTE DE UNIDAD RETAIL SENIOR** Por esta razón te invitamos a sumarte a nuestro gran equipo de trabajo. Lugar de trabajo: **Zona norte de Veracruz (Álamo)** Responsabilidades y Funciones: - Manejo de Indicadores (Venta, merma, cobertura de plantilla, rotación de personal, y Mystery Shopper) -...

  • Retail Learning Manager

    hace 3 meses

    Ciudad de México, CDMX Louis Vuitton A tiempo completo

    Poste Louis Vuitton is seeking a Retail Learning Manager who will ensure the full execution of the LVA Retail Learning strategy for the Mexico, Caribbean and Central America region. This busy and diverse role will work collaboratively with our store teams and cross-functional partners, monitoring and assessing the effectiveness of all training provided....

  • Retail Media, Senior Manager

    hace 7 meses

    Ciudad de México Jellyfish A tiempo completo

    Company Description About us Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training. With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet. We are ‘One Jellyfish’, we know how...

  • Senior Fashion Retail Manager

    hace 4 semanas

    Ciudad de México, Ciudad de México Bestseller Textilhandels GmbH A tiempo completo

    About Our CompanyBestseller Textilhandels GmbH is a multinational fashion company with a diverse range of brands, including JACK&JONES, ONLY, NAME IT, and VERO MODA. We offer high-quality clothing and accessories for women, men, teenagers, and children.This is an excellent opportunity for professionals looking to develop their skills in a dynamic and...

  • Retail Design Manager

    hace 2 semanas

    Ciudad de México Citi A tiempo completo

    **Key Responsibilities** The role requires a thorough understanding and passion for architectural and visual design that pushes the envelope on traditional retail, retail banking and hospitality sectors. The primary objective of the Retail Design Manager is to drive concepts and solutions that support and elevate the Citi brand and client experience. Your...

  • Shopper Experience

    hace 2 meses

    Colonia Bosques de las Lomas, México Unilever A tiempo completo

    **Function: Shopper Experience** **Scope**: Beauty & Wellbeing. **Location**: Bosques, CDMX. **Terms & Conditions**: Full time. **ABOUT UNILEVER** Unilever is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world. You will work on brands that are loved and improve the lives of our...

  • Manager de Retail

    hace 7 meses

    Ciudad de México COGNODATA A tiempo completo

    **Descripción**: **Cognodata**, empresa líder en el sector Customer Science, Customer Experience y Advanced Analytics, requiere **Manager de Retail** para el desarrollo de proyectos dentro del área de CRM de uno de los principales retailers Mexicanos. Se requiere a una persona que dirija las iniciativas del área, coordine a los jefes de equipo/jefes de...

  • Retail Portfolio Manager

    hace 4 semanas

    Ciudad de México, Ciudad de México NielsenIQ A tiempo completo

    About this RoleWe are seeking a seasoned Retail Portfolio Manager to join our team at NielsenIQ. This is an exceptional opportunity to leverage your expertise in managing high-performing client relationships and driving revenue growth.Key ResponsibilitiesManage a portfolio of top-tier retail clients, including Self Service store clients in Mexico City and...

  • Senior Financial Reporting Manager

    hace 2 días

    Ciudad de México, Ciudad de México Trax A tiempo completo

    We are seeking an experienced Senior Financial Reporting Manager to collaborate closely with the Global Controller, focusing on the day-to-day financial accounting and reporting.This is a unique opportunity to join a dynamic organization where your expertise will drive impactful financial decisions and support the growth of a global business.If you thrive on...

  • Gerente de Compras Senior en Retail

    hace 1 mes

    Ciudad de México, Ciudad de México Nadari Consultores A tiempo completo

    **Nadari Consultores busca un Gerente de Compras Senior para liderar nuestro equipo de compras en el área de retail.****Acerca de la empresa:** Nadari Consultores es una empresa líder en retail que se encuentra en busca de talentos excepcionales para unirnos a su equipo.**Salario:** $20,000.00 - $45,000.00 al mes (bruto)**Descripción del puesto:** El...

  • Marketing and Shopper

    hace 2 meses

    Ciudad de México, CDMX Beiersdorf México SA A tiempo completo

    At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our...