Media Lead Mx/co/ec

hace 2 semanas

Colonia Lomas de Chapultepec, México H&M A tiempo completo

Descripción de la empresa**
Do you want to join H&M on a journey, by acting in line with our values, having the right mindset and leadership? If you are a true team player that would like to secure a strong relationship with our media agency for the sales market - join us and take part in setting how we contribute to H&M’s business success.**

Descripción del empleo
The Media Leads MX / CO / EC will contribute to added customer value, a strong brand, and increased sales by developing and overseeing customer-centric communication strategies across owned and paid channels. The role will work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity. The role is responsible for securing a strong relationship with our media agency for the sales market and for briefing customer, brand, and sales goals by customer segment. The Media Lead serves as the key point of contact for stakeholders within the sales market in all media-related discussions specific to a customer segment.

This position is based in Mexico City, and reports to our Regional Head of Media in Sales Market MX / CO / EC, our Media Leads will also have an indirect reporting relationship to the MX / CO / EC Customer Activation Manager.
**Key Responsibilities include**:
**Communications/Media Planning**
- Maintain strong understanding of regional communications plan and adjust with local deviations based on insights about customer segments, commercial patterns, and growth targets
- Develop a daily and weekly customer communication plan for all paid and owned channels, including site and store communications through collaboration with Commercial and Customer Activation teams
Know our customers and ensure that insights are infused in communications planning; seize opportunities to drive new customer acquisition and retention
**Media Campaign Management**
- Based on global strategies, manage the planning, implementation, and follow up of local paid media strategy
- Brief and coordinate media and communications plan with media agencies to ensure optimal execution; serve as key point of contact for agencies
- Brief and coordinate communications plan to regional content teams and production hub
- Drive successful implementation of global marketing campaigns across all bought media
- Partner and collaborate with Fashion PR team on holistic media strategy and align on key opportunities
- Perform media audits to ensure media buying efficiency, and FUP with agencies as necessary
- Identify customer growth potential connected to media investments in partnership with
**Media/Activity Budget and Follow Up**
- Perform analyses and share overall as well as customer segment or media channel-specific results and learnings on a weekly and monthly basis
- Perform weekly and monthly analyses of total online traffic and revenue per marketing channel
- Partner with Regional Digital Media Manager, Paid to drive allocation of paid brand and consideration media budget investments to different customer groups and media channels, following up on ROI

**Requisitos**:
Besides your personality we see that:

- Bachelor’s degree in Marketing, Communications, or Business
- 2+ years of experience in marketing or media roles
- Operative media planning experience
- Experience from planning activity calendars for multiple channels
- Experience from setting and managing large media budgets
- Competence within digital/tech and omni ways of working preferred
- Strategic thinker with broad marketing and media skills
- Expert in paid brand and consideration channels (TV, OOH, OLV, Display, Social, Print)
- Understanding of local media landscape and how media agencies operate
Highly analytical, structured, organized, and efficient
- Strong verbal and written communication skills
- Up to 15% international travel required
- **
Fluent in English**

Información adicional**
Additional Information**
We’re more about personality and competence than qualifications, so don’t worry if your skills aren’t a perfect match. We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect and relate to our employees and customers. This is a permanent position based at our **Mexico City Support Office**.

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