Marketing Specialist

hace 2 meses

Mérida Yuc, México Boldr A tiempo completo

**A LITTLE BIT ABOUT Boldr**:

- Boldr is the first global B-Corp dedicated to delivering world-class Client experiences while creating access to dignified, meaningful work in communities around the world.
- We are a global team united by our desire to connect diverse people with common values for boldr impact.
- We employ just over a thousand team members across five countries and we want to employ over 5,000 people by 2027, if not sooner.

**LET’S START WITH OUR VALUES**:

- Meaningful connections start with AUTHENTICITY
- We do our best work by being CURIOUS
- We grow by remaining DYNAMIC
- Our success combines AMBITIOUS VISION with OPERATIONAL EXCELLENCE
- At the heart of great partnerships, we’ll always find EMPATHY

**WHAT IS YOUR ROLE**:
A Marketing Specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data, and targeting specific customer demographics. A marketing specialist should be a competent professional who is able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.

**WHY DO WE WANT YOU**:
We are currently looking for impact-driven individuals who are passionate about helping Boldr grow and achieve our Purpose. We expect our team to become our ultimate partners in success by always giving 110% in everything, sharing their talents and quirks, and championing our core values: Curious, dynamic, and authentic.

**WHAT WILL YOU DO**:

- Leverage data analytics to assess the performance of marketing campaigns and provide actionable insights. Use this data to support decision-making within the marketing team and to align marketing activities with broader revenue objectives.
- Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
- Assist in the execution of marketing plans to reach audiences through targeted channels
- Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
- Assist marketing manager in the development and execution of campaigns, including content creation, new product launches, social media, upselling, cross-selling, and sales enablement
- Assist marketing managers in managing integrated marketing campaigns across offline and online tactics
- Provide recommendations for future strategic initiatives through competitive and financial analysis
- Conduct market research to find answers about consumer requirements, habits, and trends
- Translate complex data and analytical models into insights that can be used to develop marketing strategies
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Liaise with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities
- Stay up to date with Market and online trends relevant to the brand to ensure campaigns and promotions are relevant within each market
- Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions

**Requirements**:
**WHAT WE’LL LIKE ABOUT YOU**:
**YOU ARE**
- Curious and authentic, just like us #beboldr
- A critical thinker with an eye for even the most minute of details
- Passionate about the client experience
- Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience

**YOU HAVE**
- Previous working experience as a Marketing Specialist for 4 years
- Bachelor's Degree in marketing, communications, or a similar relevant field
- In-depth knowledge of traditional and digital marketing and market research methods
- Applicable knowledge of marketing data analytics and tools
- Outstanding communication, interpersonal, and presentation skills
- Excellent organizational and time management skills

**Benefits**
- Law Benefits
- Private Health Insurance
- Paid Time Off
- Training
- Life insurance
- Mental Health Support
- Learning and Development Programs

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