Google Analytics 3 y 4
hace 7 meses
Como Experto en Google Analytics 4, serás responsable de liderar la implementación, configuración y análisis de datos en Google Analytics 4 para mejorar la toma de decisiones basadas en datos en toda la organización. Tu enfoque en la interpretación de los datos y la generación de insights será fundamental para optimizar la experiência del usuario, aumentar la conversión y medir el rendimiento de las estrategias digitales. Trabajarás en estrecha colaboración con equipos multidisciplinarios para garantizar una implementación efectiva y una comprensión profunda de los datos.
Habilidades Técnicas Requeridas:
- Amplia experiência en la implementación y configuración de Google Analytics 4 en sitios web y aplicaciones móviles.
- Profundo conocimiento de las características y funcionalidades de Google Analytics 4, incluyendo eventos, parámetros, eventos de conversión, audiencias personalizadas, y seguimiento de comercio electrónico.
- Capacidad para crear y gestionar objetivos, eventos y embudos de conversión en Google Analytics 4.
- Experiência en la resolución de problemas relacionados con la implementación y el seguimiento de datos, como discrepancias y problemas de etiquetado.
- Conocimiento de lenguajes web como HTML, JavaScript y herramientas de etiquetado como Google Tag Manager.
- Capacidad para realizar análisis profundos de datos para identificar tendencias, patrones y oportunidades de mejora.
Habilidades Blandas Requeridas:
- Excelentes habilidades de comunicación verbal y escrita para explicar conceptos técnicos de manera comprensible a equipos no técnicos.
- Habilidad para trabajar de manera colaborativa en equipos multidisciplinarios y establecer relaciones efectivas con diferentes partes interesadas.
- Capacidad para gestionar proyectos de manera efectiva, estableciendo prioridades, cumpliendo plazos y gestionando recursos.
- Pensamiento analítico y orientado a los detalles para identificar problemas y soluciones potenciales en los datos.
- Adaptabilidad para enfrentar nuevos desafíos y ajustarse a las evoluciones de la plataforma Google Analytics.
Habilidades Deseables:
- Certificaciones relevantes de Google Analytics, como Google Analytics Individual Qualification (GAIQ) y Google Analytics 4 Specialist.
- Experiência en la integración de Google Analytics 4 con otras herramientas y plataformas, como Google Ads, Google Data Studio u otras soluciones de análisis.
- Conocimiento de técnicas de visualización de datos para comunicar insights de manera efectiva.
- Familiaridad con conceptos de privacidad de datos y cumplimiento normativo, como el Reglamento General de Protección de Datos (GDPR) y las leyes de privacidad de datos locales.
Este puesto ofrece una oportunidad emocionante para liderar el análisis de datos y contribuir directamente a la mejora continua de las estrategias digitales de la organización utilizando Google Analytics 4 como herramienta clave.
Tipo de puesto: Tiempo completo
Salario: $40,000.00 - $50,000.00 al mes
Horario:
- Turno de 8 horas
Prestaciones:
- Aumentos salariales
- Días de maternidad superiores a los de la ley
- Días de paternidad superiores a los de la ley
- Días por enfermedad
- Horarios flexibles
- Opción a contrato indefinido
- Trabajo desde casa
- Vacaciones adicionales o permisos con goce de sueldo
Experiência:
- Google Analytics: 3 años (Obligatorio)
Lugar de trabajo: Hybrid remote en 06600, Ciudad de México
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