Product Marketing Lead

hace 3 semanas

City, México TikTok A tiempo completo

Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
The LATAM Product Strategy & Operations team at TikTok is a dynamic and diverse group focused on driving the success of TikTok's product offerings in Latin America.

**Responsibilities**:

- Lead and manage a team of Product Marketing Managers across our brand and performance solutions in SPLA (Spanish Speaking LATAM countries), LATAM
- Build the communication bridge between in-market and global teams, and lead cross-functional collaboration for product planning and launch with Sales leadership, Product Management, Marketing Science, etc
- Develop and support the team through setting priorities, unblocking issues, continual feedback, and career development
- Define and execute the short-term and long-term product strategy for TikTok advertising solutions in LATAM including product positioning, value propositions, areas of growth, and future investment potential for the market
- Develop and execute market programs, initiatives, and sales enablement activities to increase the adoption of key products and solutions
- Analyze, evaluate, and synthesize market opportunities, in-market feedback, and customer problems to influence product strategy and roadmaps
- Monitor, research, and analyze the data of the market by industry, dig up problems and opportunities
- Act as the voice of the market in the product, synthesize market insights and collaborate with product and global/regional teams to identify solutions
- Sales enablement and product training
- Willing to roll up sleeves and be willing to step in and guide the market teams where needed.

**Qualifications**:
**Minimum Qualifications**:

- 5 years of experience in digital advertising or relevant experience with a strong focus on performance/direct response marketing and app marketing with experience positioning products and building product strategy in the market.
- Good understanding of SPLA / LATAM advertising and business landscape
- Experience leading a team and as a people manager with strong leadership skills, whether with direct team or indirectly with cross-functional teams
- Ability to motivate team and drive outcomes, unblocking issues where needed
- Track record of influencing cross-functional teams and collaborating closely across teams
- Flexible team player who thrives in a fast-paced, often ambiguous, environment
- A commercial and data-driven mindset, with the ability to use data in storytelling
- Excellent written and verbal communication skills and fluency in English and Spanish

**Preferred Qualifications**:

- 3 years of experience in SQL, Data Visualization, and reporting experience
- Language: Intermediate Portuguese

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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