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Product Marketing Insights Analyst
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**About The Team**
The Business Intelligence and Analytics team is on a mission to bring relevant data and insights to every person at and user of Outreach, while advancing the use of data in decision making and promoting an insights-centric culture. We are a centralized resource providing a suite of services to Outreach business functions, both internal and external facing, including KPI definition, dashboards & reporting, ad hoc analysis, benchmarking, forecasting, self-serve analytics, predictive models and data pipeline building, and management.
**The Role**
Outreach is seeking a Product Marketing Insights Analyst who can identify key levers & indicators of product user behavior that lead to successful outcomes within our Sales Execution Platform. As a key member of our BI&A team, you will provide the Content Marketing team with data points & metrics, correlative and causal studies, and deep insights that are used for benchmarking, articles, advertising, & deriving high-impact customer stories. This role will report to the Mgr of Customer Experience Analytics.
**Location**:This position is located in Mexico City.
**Your Daily Adventures Will Include**:
- Providing packaged data products and written documents summarizing findings and methodologies based on requirements outlined by the marketing team
- Assist the marketing team in telling the data-story behind the insights for most effective communication to our customers & the market
- Navigate complex product and customer datasets to derive insights based on usage, adoption, & business results
- Highlight and summarize findings for other internal teams, like product management, to highlight any actionable recommendations if relevant
- Conduct market research to identify key research points and findings to support the content narrative strategy
- Partner with Engineering and Analytics Engineering to create new data flows and business logic
**Our Vision Of You**:
- 3+ years Analytics or analytics-related experience
- Strong communication & writing skills including translating technical and complex findings to a less technical audience
- An ability to operate in a fast paced environment with changing priorities
- Ability to translate business requests to analytical methods to derive desired results
- Strong understanding of SaaS product design and key performance indicators of customer usage and engagement
- Experience with SQL and Excel is required
- Experience analyzing and summarizing large amounts of data from multiple systems
- Strong organizational and multitasking skills with attention to detail, a sense of personal accountability, and urgency for achieving results
- Experience with G-Suite, Zoom, Slack, Office 365Experience with Snowflake, BigQuery, Redshift, other related Data Warehouse technical stack
- Experience with Tableau or other related Business Intelligence tools
- R, Python, or object-oriented programming experience is not required, but a significant benefit
- DBT experience a plus
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