Digital Strategist
hace 2 semanas
Are you able to rapidly strategize a robust digital marketing plan for B2C and B2B clients?
Can you skillfully integrate earned, owned, and paid digital media into one comprehensive program?
Are you well-versed in channels like paid search, paid social, and SEO?
Can you analyze data and implement A/B testing to find hidden opportunities and possibilities?
Or help develop a multi-national digital media flighting plan for the next big product launch?
If the data-driven digital marketing practitioner we just described sounds like great fun, then we might have the perfect role for you.
Some things to know about us:
First, we're not like every other agency. We believe in the power of data. We embrace new tools and technology. We swoon over an elegant process or system. We love structured creativity. If it ain't broke, optimize it. As a result, we're growing faster than pretty much any other agency around.
Second, we work a little differently. In 48 marketing disciplines across 6 functional groups, we're redefining what a full-service marketing agency can be. Our digital marketing division is one of our fastest growing divisions and our digital strategists create insightful new business slide decks, thoughtful client presentations, and first-of-their kind analytics — doing so with a global footprint in 20+ countries.
Does any of this get you intrigued? Ready to break out a Google Analytics report? Are you wondering if this might just be the professional experience you've been searching for?
**Duties**:
- Develop strategic plans for both new business and existing client digital marketing campaigns
- Coordinate with our proposal team and account teams to develop visual strategy slide decks
- Participate in client meetings periodically as a digital marketing strategist
- Research specific digital platforms and publishers to ascertain capabilities and pricing
- Develop budgets for paid search andpaid social
- Integrate paid campaigns with SEO, content marketing, and PR programs
- Create client reporting documents with key insights
- Oversee or help implement digital marketing campaigns
- Work on agency council teams with other PR, advertising, and digital agencies
- Translate client digital marketing asks into actionable briefs and scopes of work
- Liaison with vendors to stay abreast of offerings and evaluate opportunities for individual brands
- Collaborate with analytics resources to measure performance and identify opportunities for optimization
**Requirements (unless you convince us otherwise)**:
- 3+ years in paid media, digital marketing, or marketing analytics
- Experience working with multiple clients in an agency setting or multiple brands in an in-house setting
- Ability to act as a primary strategist at client meetings
- Ability to communicate strategies in written and visual form
Desire to be part of a high performing team and pitch in to help other team members when needed
About TOP Worldwide
If you want the feel of a fast-growing startup with the variety of client work that comes from a top agency, then you've come to the right place.
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