Brand Coordinator

hace 4 semanas

Colonia Bosques de las Lomas, México Unilever A tiempo completo

**Unilever está contratando
>**

**Func**ión**:Marketing

**Scope**: Unilever International

**Loca**lidad**: México

**T**érminos & Condiciones**: Full time, hibrido

**WHO ARE WE?**

Do you want to work for a company that makes a difference in the world? At Unilever, we have a clear purpose - to make sustainable living commonplace. Through our 400 brands reaching 2.5 billion people every day, we aim to make a positive social impact globally and locally. Through our household brands, like Lipton, Knorr, Dove, Hellman’s and Axe, we are creating a bright future for our customers, our business, and our planet - and you can be part of it.

In Unilever International, we envision to become a €1 Billion organization by 2019. It is all about serving the underserved consumers, channels and customers through our unique organization’s capabilities and making a difference to Unilever’s business by driving exceptional value, to consumers by serving the unmet needs globally and to our UI employees by providing a differentiated career with accelerated learning and preparation to become a business leader in the VUCA world.

**PROPÓSITO DE LA POSICIÓN**

Play a key role in supporting brand launches across LatAm for all import innovations that currently do not exist in Ecommerce in addition to the current seeding business that we have running at the moment in LatAm. This role will further manage development of overall category strategies and is expected to drive the growth of assigned brands through excellent marketing execution.

**MAIN RESPONSABILITIES**:

- Develop the strategy and implementation of strategic brand marketing plans, leading In market activities to maximize long term sales and profit growth across the brand portfolio, and share the responsibility for achieving the brand’s gross sales and margin goals on Ecommerce.
- Lead product/innovation launches by analyzing size of opportunity, building P&L´s to ensure profitability, managing and facilitating cross-functional meetings with internal teams and external agencies, and managing the marketing plan to ensure impeccable execution.
- Lead the development, execution and evaluation of market research projects, providing insights that impact the direction and management of the brand
- Understand the impact of cost elements on brand profitability and control brand support expenditures to maintain budget discipline and help ensure brand profit objectives are achieved.
- Drive and monitor commercialization process to maximize innovation value creation.
- Analyze and interpret syndicated data, provide reporting and recommend corrective actions to increase awareness and trial among core consumer target.

**¿QUÉ NECESITAS PARA APLICAR A** LA VACANTE?**

**YEARS OF EXPERIENCE NEEDED IN SIMILAR ROLES**:

- 2+ years of previous marketing experience in parallel industries inclusive of strong digital marketing experience.
- Excellent understanding of the full marketing mix
- 2+ years of experience in Ecommerce (plus)
- Full knowledge of performance marketing skills

**Skills**

E2E Consumer Experience

Content Development

Digital commerce

**Liderazgo**:Business Acumen, Agility, Consumer love

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