Brand Senior Manager
hace 2 semanas
You will increase brand awareness and increasing the market share of the paints and coatings category in the self-service (supermarkets) channel, detecting new business opportunities and capitalizing on market trends through actions in point of sale´, digital and social Networks of your own and Self-Service Chains. You will report to the Product Head. #LI-Hybrid
**Key Responsibilities**
- Product development based on a brand strategy that allows a better positioning of the brand in the self-service channel.
- Develop communication campaigns and implementation of commercial activities that generate rotation at the point of sale.
- Manage the allocated budget.
- Develop the brand's MKT plan and its correct execution promptly in the different sales channels.
- Generate the consumer-based marketing strategy.
- Analyze the brands, the market, the competitor and the consumer to develop and implement appropriate strategies to achieve the established objectives.
- Ensure correct brand use for physical and digital materials for any touchpoint.
- Coordinate all areas involved in new product development: R&D, Formulation, Supplies, Plant, Packaging, Pricing, Logistics, and Synchrophony (GS1).
- Manage communication plans to communicate the brand's seasonal campaigns, collaborating with external agencies and our teams.
- Analyze campaign results, marketing strategies and brand performance in the market to detect business opportunities.
- Management and administration of the brand's budget with quarterly indicators
**Qualifications**
- Bachelor´s Degree or Master Degree
- English at advanced level
- 3+ years of experience in a senior managerial position responsible of tasks mentioned above
- Experience in budget management, market research, products launch and database such as Power BI, Nielsen, Scantrack.
- Knowledge of distribution channels, product performance, and marketing digital.
- Skills: Leadership, teamwork, strategical thinking.
This job posting may have multiple locations listed.
Benefits such as medical insurance, life insurance, bonus will be discussed in the interview process.
**About us**:
**PPG: WE PROTECT AND BEAUTIFY THE WORLD**
**The PPG Way**
Every single day at PPG:
**We partner with customers to create mutual value.**
**We are "One PPG" to the world.**
**We trust our people every day, in every way.**
**We make it happen.**
**We run it like we own it.**
**We do better today than yesterday - everyday.**
Benefits will be discussed with you by your recruiter during the hiring process.
PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
**About us**:
PPG: WE PROTECT AND BEAUTIFY THE WORLD
The PPG Way
Every single day at PPG:
We partner with customers to create mutual value.
We are “One PPG” to the world.
We trust our people every day, in every way.
We make it happen.
We run it like we own it.
We do better today than yesterday - everyday.
Benefits will be discussed with you by your recruiter during the hiring process.
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