Brand Mktg Sr Supervisor

hace 3 semanas

Miguel Hidalgo, México PepsiCo A tiempo completo

**Responsibilities**:
**Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.**

As a world class company, we seek excellence in everything we do from the launch of a new product to its execution at the point of sale. Therefore, we need talented and innovative people who are passionate about what they do.

PepsiCo Mexico currently has a broad portfolio of food and beverage products, such as Sabritas, Gamesa, Quaker, Pepsi, Obela and Sonric’s, leading brands in the snacks, cereals, soft drinks, isotonic and cookies markets respectively.

Our vision is to be the global leader in convenient foods and beverages by winning with purpose. "Winning with purpose" reflects our ambition to win sustainably in the market and integrate the purpose in all aspects of the business.

Currently we are looking for our next: Mafer Sr Brand Coordinator

**Which is the main objective of this role?**

Develop and execute complete marketing strategies driven by deep knowledge of consumer, market insight, and analysis connecting internal and external data to ensure en-to-end execution and contribute to sustainable brand growth.

Qualifications:
**What will you be doing?**
- Coordinate and execute short/long term complete marketing strategies, including omnichannel advertising (traditional media, digital and new media)
- Design and coordinate digital strategy with digital team & brand manager in order to provide vision and action plan for equity campaign into our digital customer journey
- Coordinate all matters related to definition, building, and execution of brand positioning plans
- Development of solid promotional programs responding to brand principals and purpose to drive brand growth and SOM
- Responsible of setting and executing AOP analysis to further drive conclusions and strategic plans for brand growth
- Analysis of category/brand information and KPIS to generate reports and drive conclusions to help decision making (Internal database, Nielsen, ISCAM and Kantaar)
- In charge of new product launching (research, consumer insights, opportunity analysis, development, communication and launching)
- Tracking, monitoring and planning of the budget/expenses (working/non-working) and recommend action plan when needed

**Who are we looking for?**
- 1-2 years of experience in marketing roles (brands preferred)
- Basics of marketing knowledge (media plan, consumer insights, branding, product P&L, brand health / sales KPIs)
- Previous experience executing digital campaigns
- Capacity to analyze at deep level and connect data from different sources to drive actionable decisions
- Highly effective interpersonal skills -negotiator and strong communication to all organizational levels and teams
- Adaptive attitude and response towards change
- Proficiency in English (writing and oral)
- Nielsen, ISCAM, Mycsrostrategy and Kantaar data management
- Multifunctional leadership (peers/extended teams/other organizational levels)
- Communication skills (story-telling, presentation skills)
- High analytical skills
- Creative thinker (out of the box thinking)
- Risk taker and challenger
- Proactive attitude
- Results oriented
- Positive response under pressure
- Organized
- Open to learning new skills
- Respect and inclusion culture within the team

***

**What can you expect from us?**
- Competitive compensation
- A flexible work environment that promotes a healthy balance between personal and professional life
- A dynamic and inclusive culture
- A supportive team that will foster your professional growth and development
- Opportunity to work with relevant projects worldwide
- Opportunity to give back to the community with our volunteer programs
- We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization._

**Thank you so much for your interest in PepsiCo

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