Sabritas Brand Sr. Analyst

hace 3 semanas

Miguel Hidalgo, México PepsiCo A tiempo completo

**Resumen**

**What can you expect from us?**
- Competitive compensation
- A flexible work environment that promotes a healthy balance between personal and professional life
- A dynamic and inclusive culture
- A supportive team that will foster your professional growth and development
- Opportunity to work with relevant projects worldwide
- Opportunity to give back to the community with our volunteer programs

**Thank you so much for considering PepsiCo to start or continue your career**

**Responsibilities**

**Are you looking for a challenging opportunity in an organization with a dynamic, innovative, and diverse environment? if so, your future is at PepsiCo.**

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
- Currently we are looking for our next:
**Sabritas Brand Analyst**

**Which is the main objective of this role?**

Development and execution of marketing strategies as well as marketing programs within Marias brand, ensuring the correct implementation. Deep analysis of market, trends, consumers and competitors to contribute to a profitable and sustainable growth.

**What will you be doing?**
- Active participation in brand AOP development
- Responsible for market & brand analysis to detect opportunities & generate recommendations
- (Microstrategy, Nielsen, ISCAM, Kantar, BMS)
- Generate weekly and monthly brand analysis
- A&M control & tracking
- Responsible of brand/products forecast & follow up with supply, sales & finance
- Deep understanding of P&L, follow up on projects for cost reduction & profitability improvement
- Responsible of artworks development (packaging/POP), DF, SAP codes generations, Price workflows
- Co-owner of brand innovation products, launch plans & follow up
- Responsible to execute brand programs & follow up

**Qualifications**

**Who are we looking for?**
- Desired career: Marketing, Management, International Business
- Experience: 1 year in marketing
- Languages: Advanced English
- Strong analytical skills
- Adaptability & proactivity
- High resilience & commitment

Preferred qualifications:

- NIELSEN/Kantar: Basic
- SAP: Basic level

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