Market Research Specialist
hace 6 meses
As a MARKET RESEARCH SPECIALIST, you will process socio-demographic information through the use of geographic information systems to carry out territorial analysis focused on maximizing brand expansion.
You will report to the comercial area.
You will be #LI-Onsite in our site in Mexico.
**Main Responsibilities**
- You will process socio-demographic information and databases through the use of geographic information systems (GIS).
- You will elaborate maps (isochrone) with market potential indicators.
- You will provide and maintain a flow of updated information according to the needs of the Expansion area to carry out territorial analysis and generate profitability indicators that add value to the different operational areas.
- You will analyze the current market through the existing points of sale in the commercial environment to provide information for dashboards that help measure the profitability of the area's operation.
- You will evaluate the potential of formats and measure new ones such as Concept Store, based on business intelligence results (power BI) by product line or segment and cross-reference data with geographic information of the potential, doing this by concessions, plazas, divisions.
**Qualifications**
- Minimum 3 years of experience in spatial/geographical analysis focused on Retail.
- Experience +3 years in sociodemographic data, cartographic construction/updating.
- Experience in market research with Geographic Information Systems.
- Knowledge of QGIS, ArcGIS, PostgreSQL, Python, Web Mapping.
- Knowledge of databases, pivot tables, formulas. advanced.Intermediate English
- Benefits included will be discussed with you by your recruiter during the hiring process, such as medical benefits, life insurance and more.
**About us**:
**PPG: WE PROTECT AND BEAUTIFY THE WORLD**
**The PPG Way**
Every day at PPG:
**We partner with customers to create mutual value.**
**We are "One PPG" to the world.**
**We trust our people every day, in every way.**
**We make it happen.**
**We run it like we manage it.**
**We do better today than yesterday - everyday.**
Benefits will be discussed with you by your recruiter during the hiring process.
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