Public Relations Specialist

hace 2 días

Miguel Hidalgo, Ciudad de México Swarovski A tiempo completo
About the Job

We are seeking a highly skilled Public Relations Specialist to join our team at Swarovski.

As a key member of our PR and Communications department, you will be responsible for implementing PR and communications activities according to our market activation plan, ROMI guidelines, and global policies in alignment with our Brand & Comms Manager.

  • You will work closely with media agencies to support the Brand & Comms Manager with the briefing and orchestration of all media-related activities and implementations according to objectives.
  • Maintain strong relationships with journalists, PR agencies, stylists, and local influencers to grow PR coverage and keep our brand top of mind among end-consumers.
  • Coordinate the delivery of press releases to PR agencies and necessary stakeholders in the markets.
  • Manage the orchestration and successful delivery of marketing events for press and consumers, including exhibitions, product launches, instore events, sponsorships, etc.
  • Execute local market activations, including product placement, potential collaborations, and other necessary activations, ensuring fiscal and legal processes are followed.
  • Brief and manage output from local agencies, including Media, PR, influencer content, and Social Media partners.
  • Monitor performance through pre-defined KPIs and ensure contractual requirements are met, providing feedback on necessary adjustments.
  • Develop clear guidelines and monitor compliance to ensure brand consistency across online shops, social media channels used by partners, and others.
  • Support digital platforms with necessary materials, such as assets and copies, for market activation plan implementation.

About You

We are looking for a unique talent who brings along:

  • A university degree in PR, Marketing, or similar field.
  • At least 3 years of professional experience in a similar role within an international setting.
  • Minimum 2 years of work experience in a fashion and retail environment.
  • Experience working with media agencies and social media platforms.
  • Excellent organizational and planning skills.
  • An intermediate-advanced level of English in spoken and written communication.

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