Senior Paid Media Manager
hace 5 meses
**Company Description**:
- At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table._
Jellyfish is a unique fusion of tech enthusiasts, creative minds, and data experts, all united to empower brands in their digital journey. Our passion for innovation and commitment to embracing diverse perspectives are at the heart of what we do. We excel at challenging the status quo, reinventing marketing norms, and crafting influential stories that resonate with global audiences. Join us in shaping a future where business growth and personal fulfilment go hand in hand.
The Senior Paid Search Manager will work with the companies appointed digital partner and take full accountability of the overall performance of paid search campaigns. These responsibilities are further broken down below:
- Basic to advanced implementation of campaigns on the different search engines in addition to performing or assisting in validation / audits on campaigns of the same team
- Measurement expertise on their platforms to identify poor implementations as well as areas of opportunity to improve campaign results.
- Participate in the development of sophisticated Paid Search media strategies which accurately address the objectives of the client and will enable us to achieve their goals and KPIs
- Ensuring that audits and research are properly utilized to deliver insight-driven/data-driven strategies
- Working closely with internal & Client Service teams to assist in the smooth implementation of work
- Attending and leading key campaign meetings (internal & client-facing) to represent the search team and provide support and actionable next steps when relevant
- Day to day management of digital media paid search campaigns, focusing on revenue and profit growth and managing within budget goals.
- Work in collaboration with other media channels.
- Build out logical and audience focused media plans.
- Optimise and execute on agreed methodologies against paid social plans, utilising native platforms, third party and internal tools, as required to deliver efficient and profitable Paid Search campaigns.
- Lead the campaign strategy, researching potential marketing channels, analysing competitors, and adopting a robust test & learn approach.
- Critically analyse the performance of campaigns, identifying strategic opportunities, facilitating change to hit and exceed the goals and KPIs set by the company.
- Project managing all activity and processes required to proficiently run and create campaigns.
- Produce reports and studies that clearly articulate the rationale for optimisation methodologies throughout campaigns.
- Maintain an in-depth understanding of the marketplace and social landscape to ensure delivery of best-in-class campaigns.
- Manage relationships with partners and communicate account strategy, budgets, and performance.
- Demonstrate measurable success through the achievement of set KPIs. e.g. account turnover and profitability, campaign management, report generation, analysis and, above all, strategic insights.
- Manage the day-to-day relationships with wider account teams, advertising partners and colleagues
- Upskill other members of the team, where required, on best practice paid search campaign execution.
- Support the wider team to improve their understanding of paid search.
- Share best practice and knowledge with wider teams via lunch and learns, or other learning opportunities..
**Qualifications**
- Minimum of 4 years of experience managing paid search accounts
- Certifications within Google Ads (Search, shopping, apps, display, video)
- PMax & GA4 knowledge
- Desirable SA360, Apps ( ACE & ACI), Appsflyer
**Additional Information**
Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.
Reward: You'll receive a loyalty salary increase on your Jellyfish anniversary, in addition to our company-wide annual bonus.
Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
Growth, Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learning** **with unlimited online courses.
Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage.
LI-Hybrid
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