Digital Marketing Integration Manager

hace 6 meses

Ciudad de México LEGO A tiempo completo

**Location**
- Mexico City, Mexico

**Job ID**
- 0000012206

**Category**
- Sales, Marketing & Product Management

Bring your Marketing and Digital Experience to inspire the builders of tomorrow and grow love for the LEGO System in play

**Play your part in our team succeeding**:
You will be joining the LATAM Brand/Trade Marketing team in the LEGO Mexico offices to input and co-shape as well as locally deploy and implement the regional Digital strategy in collaboration with a diverse set of regional and global partners across the Digital ecosystem of owned, earned, shared and paid (OESP) channels.

**Core Responsibilities**:
- Responsible for the LATAM OESP planning process by coordinating key steps, relevant collaborators to ensure an excellent OESP process execution (Owned, Earned, Shared and Paid)- Support Brand Manager to prepare coordinated briefing and identify relevant channels specialists to attend briefing session and to respond to brief- Ensure the coordinated response addresses the brief and delivers a real channels touchpoint integration- Actively work with Global and Regional Integration Managers to maintain an editorial calendar across channels and touchpoints- Proactively drive the integration of the LEGO Kids channels into local/regional annual business planning processes through continuous open dialogue- Lead and guide the local/regional marketing team, sales team and local agencies on how to benefit from owned and earned kids’ channels in the local marketing mix and secure integrations in local campaigns- Ensure alignment with global/Regional Integration manager- Coordinate the marketing calendar activities to ensure all the projects are completed on time, both for Brand and Trade Marketing aligned with the defined priorities- Support in the execution of the day-to -day digital projects, considering the different involved areas- Monitor results and keep track of each campaign's important metrics, evaluate ad efficiency, A/B test creative and audiences.

**Do you have what it takes**:
- Educational background in a marketing or business development or strategy- 3-5 years experience in marketing related fields (Agency, start-up or premium consumer brand).- Experience with coordination of a diverse panel of partners, leading cross functional projects- Track record of designing and rolling out digital campaigns within different touchpoints: social platforms, paid media, apps, influencers, branded channels, etc.- Deep knowledge of the actual online ecosystem and digital metrics- Strong strategic, digital and integrated end to end thinking- Analytical skills and comfort working with large data sets to distill and activate insights- Excellent communication skills both verbally and in writing and comfortable in presenting complex ideas- Ability to work with a wide network of partners and support a team environment while collaborating to achieve joint goals- Willingness to learn and work supporting a team- Proficient Microsoft software knowledge

**Hybrid working model**:
Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

**Join the global LEGO® team**

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

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