Sr. Mgr. Wmt Mx Account Leadership

hace 1 mes

Ciudad de México The Coca-Cola Company A tiempo completo

**What You’ll Do for Us**
- Develop impactful and forward-thinking insights for operating unit, customer, and category-level digital business performance and opportunities, including industry/economic analysis, trend identification and impact sizing, and ad-hoc analysis.
- Manipulate and analyze large data sets to distill actionable insights from data and convey findings to executive audiences
- Create effective, scalable, and easy-to-understand reporting solutions, ensuring digital is well integrated into enterprise decision-making and performance management.
- Partner with Platform Services to develop and automate reports, iteratively building and prototyping dashboards to provide insights at scale and support monthly and quarterly performance management routines.
- Collaborate with cross-functional insights and analytics teams, Global, and Platform Services to develop a vision and roadmap for insights and analytics
- Works closely with our bottling partners to activate in-market initiatives to experiment and learn how segmentation solutions can drive incremental business growth.
- Collaborates with the strategy and insights community on linking consumer segmentation with market segmentation efforts to maximize efforts.
- Builds an understanding of the channel and customer business model, needs and expectations and assess our opportunity to connect with these for un-parallel value creation
- Develops an investment plan against identified strategic imperatives with financial analysis, breakeven and ROI estimations.
- Collaborates and drives buy-in with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharing arrangements.
- Leads the development and implementation of specific incidence & frequency driving programs.
- Leads key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution
- Drives the development of business case, and the launch of region-specific new product/package launches, new off-take driving programs, as well as, ensures the successful execution of national innovation projects.

**Qualification & Requirements**
- Bachelor’s degree in Marketing, Business Administration, Finance, or related field required
- 5+ years of experience in marketing, product marketing, analytics, and business intelligence.
- Experience manipulating large datasets and generating insights using SQL, Alteryx, Google Analytics, etc.
- Visualization expertise in tools like Tableau, Power BI, Looker, etc.
- Experience in a cross-functional or highly matrixed organization
- Experience having owned/shaped/led growth and marketing strategy for global product line.
- Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding
- Ability to motivate and work well with diverse, global, and cross functional teams.

**What We Can Do **For** You**
- ** Iconic Brand**: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- ** Creative Team Culture**: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

**Skills**

Leadership; Social Media; Sales Channel Development; Conversion Rate; Digital Advertising; Marketing Campaigns; Structured Query Language (SQL); Branding; Media Buying; Channels Strategy; Marketing Strategies; Product Commercialization; Alteryx; Market Segmentation; Customer Insights; Microsoft Office; Tableau; Google Analytics; Strategy Development; Demand Generation Marketing; Microsoft Power BI; Key Performance Indicators (KPIs); Marketing Insights
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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