Brand & Communications Manager Latam

hace 3 semanas

Miguel Hidalgo, México Swarovski A tiempo completo

At Swarovski, where innovation meets inspiration, our people desire to explore, experience, and create. We are looking for a Brand & Communications Manager LATAM where you will get a chance to work in a rewarding role within a diverse team that is pushing boundaries. Be part of a truly iconic global brand, learn and grow with us. We’re bold and inventive, revealing astonishing things like no one else can. A world of wonder awaits you.

About the job
- Manage all press relations activities, PR agencies and partnerships as well as influencers. This includes coordinating fiscal and legal processes (invoices) to transit samples for celebrities, influencers, PR or sponsoring requests and others.
- If aligned and approved by Marketing Delivery, co-develop any local activations where there are any gaps and needs from the local market
- Brief and manage output of local agencies, including Media, PR, influencer content and Social Media partners. Responsibilities include monitoring performance monthly through pre-defined KPIs and ensuring contractual requirements are met as well as providing feedback on necessary adjustments
- Responsible for digital marketing activities and for ensuring that the ROMI guidelines provided by central along with the Market Activation plan are executed according to the local budget plans
- Assist and develop clear guidelines and monitoring compliance to ensure brand consistency for online shops, social media channels used by partners and others.
- Ensure consistency in execution of digital media plans, social media plans, e-com activation supports. This includes developing clear guidelines and monitoring compliance to ensure brand consistency for online shops in existing but also new multichannel accounts.
- Assist on the performance marketing initiatives coordinated by 3rd parties, such as SEO and other digital investments, making sure it is aligned with the business channel needs.
- Interpret results of social media & digital marketing efficiency and campaign effectiveness. Monitor performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Align with all other marketing functions to ensure consistency in execution of marketing activities across all touchpoints and support key events i.e. Swarovski Days, etc. linked to IR channels.
- Managing any local marketing portal agencies to streamline all marketing requests from partner accounts. This includes overseeing all created artwork as well as seeking approval from Marketing Director on any additional requests for coop print or social advertising and events if necessary.
- Support the creation and delivery of all social and online campaign assets to partners to help promote new collections to drive footfall in stores.
- Responsible for the orchestration and the successful delivery of Marketing events, this includes, PR events, CRM events, Swarovski Days, etc. according to market activation plan.
- Ensure and track that events deliver to the expectations and budget allocated. This includes contributing on forecasting expenses as well as monitoring execution of plans.

About you
- Bachelor’s degree
- 3-5 years of professional experience in a similar role
- Strong analytical skills, ability to analyze and utilize financial measurements.
- Advance knowledge of Excel and PowerPoint
- Strong understanding of Merchandising and Product.
- Advance level of Portuguese and English
- Spanish is a plus

What we offer

You can expect a range of benefits, including:

- Swarovski Products Discount
- Medical Insurance
- Attractive Conditions for pension funds
- Wellness offerings available on-site

Masters of Light Since 1895

Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in around 140 countries and employs more than 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

Swarovski is an equal opportunity employer. We give our people the guts to celebrate individuality and pride ourselves on creating a workplace where people feel involved, respected, valued, connected, and heard. A place where anyone/

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