Solutions Marketing, Advisor
hace 3 meses
**Remote Work: Hybrid**
**Overview**:
At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.
You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about - locally and globally. We’ve only begun reimaging the future - for our people, our customers, and the world.
Let’s create tomorrow together.
The primary purpose of the Solutions Marketing Advisor is to lead a team of portfolio marketers that orchestrate go-to-market planning, strategy and execution across marketing, product, vertical, key audiences and sales. The position serves to create, scale and promote best practices and works with dedicated marketing resources on strategic account planning and services, as well as driving industry-changing initiatives.
**Responsibilities**:
- Lead development of Regional GTM Strategy along with vertical sales leadership, including reputation, demand creation, sales/channel enablement and market intelligence tactics
- Contribute to Global Solutions Marketing strategy to ensure regional view is correctly represented in upstream global marketing efforts
- Orchestrate across multiple marketing functions, sales, business intelligence, strategy and services to successfully execute against the annual regional vertical GTM strategy
- Accountable for overarching 'storytelling' and content development, particularly high value CTA assets for thought leadership, lead generation and account based marketing programs
- Manage and develop a team of direct reports to ensure coverage of verticals, products and audience priorities
- Build & Nurture a thought leadership program that contributes to reputation and customer reference pipeline to support
- Comprehensive regional GTM marketing plan - annual, quarterly
- Solution pipeline, revenue - marketing influenced & driven
- Successful seller adoption of enablement materials
- Thought leadership/Reputation, Customer Reference Pipeline
**Qualifications**:
- BA/BS degree in relatable field
- 8+ years in marketing including
- Strategic Thinking and converting strategy into execution
- Organizational Agility: Matrix, direct and indirect management
- Exceptional Influencing Skills
- Commercial acumen
- Partnership skills with sales senior management
- People Development/Management/Change Management
- Drive results and execution through a virtual team
- Ability to technically understand how products fit in to create and deliver a solution
- Excellent presentation & communication skills
- Staff management
- Budget management - planning, forecasting, etc.
- Understanding of the complex business go to market model
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