Leader, Marketing Latam Sales

Visión general:
The product manager is responsible of define strategic initiatives in its product category by analyzing critical market information and in alignment with US & Germany. Primary objective also is to identify new product marketing opportunities and specifications, as well as drive the coordination of the ongoing product development from concept to launch with other processes involved. Consolidate the needs of the LATAM & C markets and champion that voice within the LWT organization.

**Responsabilidades**:

- Expert in product production, cost, certifications, designs and benefits against competence. Become familiar with product materials, manufacturing, packaging, transportation and promotions.
- Its input is relevant to communication (benefits), pricing (competence), training (relevant characteristics), projects (specifications), supply chain (SAP number and next to discontinue), sales (relevant) spare parts
- Provide senior management with information and recommendations on the most profitable strategies for the business via annual marketing plan presentations and longer-term business plans.
- Manage cost and product prices, terms of sale and discounts recognizing our objectives and our competition.
- Monitor current, and anticipate future, consumer and customer needs and preferences on a worldwide basis by working closely with Field Sales and Market Research LATAM & US.
- Manage all products in assigned line throughout all stages of their life cycle, developing strategies for development, introduction, continuing contribution, and discontinuance, while maximizing their profitable existence and synergism with all products of the business.
- Review potentials and other variables to define forecasts.
- Work with Operations to ensure needed product supply at the lowest possible product cost while maintaining quality standards.
- Work in close contact with marketing colleagues to develop promotional plans, advertising campaigns, catalogs, brochures, displays, exhibits, and other support materials.
- Create, execute, and maintain a product strategy to guide new product development efforts for each product line.
- Full responsibility for coordinating the new product development process across all functional areas.
- Closely monitor and steer all Engineering and Manufacturing activities concerned with new product, technology or packaging development and product maintenance activities related to products.
- Prioritize the efforts of Supply Chain through necessary forecasts and product information as they relate to customer service.
- Work with US Marketing Team / Grohe Germany team to continuously improve new product introductions and discontinuation processes.
- Develop a personal expertise on assigned product markets including a complete intelligence file on competitors’ products, pricing, field activity, customer service channels of market distribution and end user preferences.
- Review and approve engineering change requests to products.
- Coordinate the development of effective packaging, advertising, sales and incentive programs, sales displays, trade show displays, and publicity programs.
- Provide Product Engineering with market preference and trends on products considered for development or redesign.
- Relate and recommend changes in established market distribution and strategy as necessitated by market and consumer preferences.
- Coordinate the interpretation of building and plumbing codes and distribution of this information to the field sales organization and Channel Mkt
- Competitive Analysis, gather and interpret competitive information including pricing, programs and new product launches on an ongoing basis for key competitors.
- Training and development of product knowledge and sales training materials (with Mkt communication, insights, brand and Channel) for both internal and external customers. Conduct product training as required.
- Manage product life cycle analysis and prepare annual recommendation for product line rationalization.
- Forecasting, making suggestions and working with the channel

Requisitios:

- University education in Marketing / Product Management, Industrial Engineering, Economics or Actuarial Science
- Minimum 5 years of experience in a similar industry or consumer goods
- Individual must be strongly motivated and a self-starter who will work well within a small team
- Excellent verbal & written communication skills
- Confident presentation style
- Project Management skills
- Proficient in Microsoft office specifically Excel, SAP background would be helpful
- Willingness to travel within LATAM & to the US (at least one week per month)
- Bilingual (Spanish and English)

EEO Statement:
Declaración de Igualdad de Oportunidades de Empleo: AS Maquila México S. de R.L. de C.V. y American Standard B&K México, son empleadores que ofrecen igualdad de oportunidades. Todos los solicitantes que resulten calificados para la posición para la que apliquen, serán cons