Marketing Analyst
hace 18 horas
**Marketing Analyst**:
- Functional area: Marketing- Country: Mexico- City: Tlalnepantla de Baz- Company name: Atlas Copco Mexicana SA de CV- Date of posting: Sep 19, 2024
Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.
**Join us on our journey for a better tomorrow.**
**Analista de Marketing**
¿Quieres encargarte de aumentar la presencia de productos de la línea de negocios que tengas asignada, por medio de estrategias para generación de leads y aumento de Hit Rate? Si eres alguien a quien le gusta colaborar con equipos comerciales y desarrollar estrategias para prospección de nuevos negocios, esta posición es pertecta para ti.
- En este rol tú vas a tener que:
- Realizar y optimizar campañas de Google Ads
- Ayudar en la formulación de estrategias para crear una conexión digital duradera con los clientes y prospectos
- Planificar y monitorizar la presencia continua de la línea de negocios en las redes sociales (LinkedIn, Facebook, etc.)
- Participar de una manera activa en actividades de posicionamiento SEO (optimización de palabras clave, imágenes, etc.)
- Aportar ideas creativas para el marketing de contenido y actualizar el sitio web
- Medir el rendimiento de las actividades de marketing digital mediante el uso de distintas herramientas de analíticas web (Google Ads, Adobe Analytics, etc.)
- Estrategia y lanzamiento de campañas
**Formación Académica**
Lic. En Mercadotecnia o afin
**Experiência**
- Experiência en el área de marketing llevando a cabo este tipo de responsabilidades por 2 años o más.
- Conocimientos de herramientas de analíticas web (por ejemplo, Google Analytics, Adobe Analytics, etc.)
- Habilidades y experiência en la redacción de contenido creativo
**Conocimientos**
- Conocimiento de Google Ads y LinkedIn Ads.
- Conocimiento de automatización de mails (Hubspot).
- Google Ads.
- Google Analytics.
- Adobe (Photoshop, Illustrator, InDesign).
- Canva.
- Excel básico. (Manejo de bases de datos)
- Plataforma de automatización de Marketing (Preferente Hubspot).
- AEM (Deseable)
- Inglés intermedio a avanzado.
**Diverse by nature and inclusive by choice**
Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.
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