Local Marketing

hace 2 semanas

Zapopan, México Ikano-Retail A tiempo completo

Company Description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Mexico - and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

**Job Description**:
To provide your IKEA Store with communication expertise, materials and tools that drive positive perception of the IKEA Brand among co-workers, corporate stakeholders and the community in which we operate (our Primary Market Area.) The Marketing and Communication functions support our business aspiration: to be a great place to work, delivering sustainable growth and a fantastic customer experience. This function helps drive results in VOICE, IKEA Customer Satisfaction Survey and Brand Capital.

The Local Marketing and Communication Manager is a strategic member of the store management team, developing a functional business plan to:

- Support delivery of a fantastic customerexperience and support store’s sustainablegrowth by securing market insights and alocal marketing plan that drives visitation,builds IKEA Family/Smales loyalty andincreases IKEA market share in PMA.
- Supports the store’s positioning as a companythat cares for People and the Planet and isa Good Neighbour.
- Supports HR to project the IKEA store as aGreat Place to Work through Employerbranding activities - internally as well asexternally
- Supports Store Management Team tocommunicate in ways that inspire and clarify,spotting risks and opportunitiescommunication and providing expertise andcounsel
- Overall responsible for securing effectiveinternal communication and co-workerengagement - creating togetherness andenthusiasm in the store.

**Responsibilities of the Job**:

- Supports the store and SO team with analysis and intimate knowledge of people’s life athome and local market conditions to identify growth, positioning and segmentation strategieswith a view to increase visitation and repeat visitation, penetrate more households and overallexpand our PMA home furnishing market share.
- Based on the country and store commercial priorities, create the store’s annual marketingplan and strategy (including corporate and internal communication). Manage the store localmarketing budget, secure alignment between internal and external communication activities,measure all marketing metrics on PMA/store level, identify cost efficiencies and follow up allmarketing investments.
- Support Country Marketing team onground to recruit, activate and retain IKEA Family andsmåles members through an intimate understanding of the store’s PMA and members (i.e.Brand Capital, membership profile, purchase behavior, relevant KPIs) and execute actionsthat increase penetration, member engagement and return on investment for the memberprograms.
- Lead the work to create, implement and evaluate all local marketing activities in store and (ifrelevant) in the adjacent shopping centre based on directions provided by Country Marketing.This includes regional/local competitions, kids’ activities and workshops in order to make thestore a fun day out for the family as well as supporting the More Sustainable Life at Homemovement by driving integration of sustainability into the store commercial activities toinspire and enable our customers to live a more sustainable life.
- Support Country Marketing team on catalogue distribution and definition of the store’sCatalogue distribution area, execution of store PR events, media launches and interviews andother media engagement to communicate our total offer - online and offline - in ways thatsecure IKEA Brand values, visual and copy identity and concept guidelines. Work closely withSO Marketing and Corporate Communication to align on external communication whenrequired.
- Ensure that the information regarding the store in the IRW and local store page are up todate, by working closely with the E-commerce team to secure the implementation of theupdates.
- Accountable for internal communicaiton materials and channels, supporting and/or driving co-worker engagement activities and securing a steady flow of information in channels - fromdigital signage and Yammer to notice boards and newsletter. Keeps co-workers well informedand connected to store priorities, KPIs and management.
- Working with HR and L&D to creatively communicate all benefits that make IKEA a GreatPlace to Work. Amplify externally as needed to support recruitment and build ouremployer brand. Support in the preparation of the sustainability L&D programme w

  • Coordinador de Marketing

    hace 2 días

    Zapopan, México Link Employ A tiempo completo

    Importante empresa del sector solicita coordinador de marketing Requisitos: Manejo de redes sociales, manejo de office nível intermedio, facilidad de palabra, proactivo Escolaridad: Licenciatura Funciones: Planeación de estrategias de ventas y posicionamiento de marca.. - Manejo de redes sociales. (FB, IG, LI, YT, WA) - Creación de contenido digital. -...

  • Marketing Digital

    hace 2 días

    Zapopan, México Link Employ A tiempo completo

    Importante empresa del sector solicita Coord. Marketing Requisitos: Manejo de redes sociales, manejo de office nível intermedio, facilidad de palabra, proactivo Escolaridad: Licenciatura Funciones: Planeación de estrategias de ventas y posicionamiento de marca.. - Manejo de redes sociales. (FB, IG, LI, YT, WA) - Creación de contenido digital. -...

  • Precios de agencias de marketing digital para tienda online o ecommerce

    Encontrado en: Cronoshare MX C2 - hace 1 semana

    Zapopan (Jalisco), México Cronoshare.com.mx A tiempo completo

    Necesito un servicio de Agencia de Marketing Digital con las siguientes características:¿Qué servicios de marketing digital se necesitan?   Posicionamiento seo, publicidad online (google ads, facebook ads, etc.), gestión de redes sociales, diseño web¿Qué red social se quiere gestionar?   Facebook, instagram, twitter¿Cuáles son los...

  • Practicante de Marketing

    hace 2 días

    Zapopan, México Smarttie A tiempo completo

    Somos una empresa de desarrollo de primer nível que trabaja con empresas locales e internacionales emergentes, medianas, en crecimiento y grandes. En Smarttie, algunos de los ingenieros, diseñadores y líderes de opinión más talentosos están dando forma al futuro. Estamos buscando personas para unirse al equipo que sean tan apasionadas como nosotros...

  • Merchandiser Trainee

    hace 1 día

    Zapopan, México Lean People A tiempo completo

    **Empresa transnacional comercializadora de granos** - **Horario: lunes a viernes de 9 am a 6 pm**: - **Colonia: Puerta de Hierro, Zapopan, Jal.** Objetivo del puesto: Contacto con el cliente, brindando un excelente servicio al cliente y haciendo crecer la base de clientes con enfoque en aumentar las ganancias y los márgenes **Requisitos**: - Inglés...

  • Leader for ikea Business

    hace 1 semana

    Zapopan, México Ikano-Retail A tiempo completo

    Company Description The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Mexico - and have an ambitious expansion plan to bring a little bit of Sweden to new markets in...

  • Supervisor Tdc´s

    hace 6 días

    Zapopan, México OTSUKA NUTRACEUTICAL MEXICO A tiempo completo

    En Otsuka Nutraceutical México nuestra filosofía es "crear nuevos productos para mejorar la salud a nível mundial", trabajando con pasión, liderazgo, dedicación, diversidad y perseverancia. Otsuka Nutraceutical México, importante empresa japonesa dedicada a la venta y distribución de productos de consumo masivo. Por expansión...

  • Coordinador de Categoría Rx

    hace 5 días

    Zapopan, México Laboratorios Sophia A tiempo completo

    **Coordinador de Categoría Rx**: **Ubicación: Zapopan**: **RESPONSABILIDADES**: Administrar y ejecutar los planes de Mercadotecnia para el conjunto de productos de prescripción (RX) correspondientes al segmento de Antibióticos y Antiinflamatorios de Laboratorios Sophia a nível global a través de análisis, estudios de mercado y trabajo en equipo...

  • Promotor de Ventas

    hace 1 día

    Zapopan, México Human Consulting A tiempo completo

    Se parte del mejor grupo hotelero como **PROMOTOR DE VENTAS.** **Requisitos**: - 3d4d de 20 a 40 años. - Escolaridad: preparatoria terminada - Experiência en ventas y marketing - ¡Excelente presentación! - Tener conocimientos en las relaciones públicas y las ventas - Ser una persona extrovertida y confiable. **Habilidades**: - Actitud de servicio -...

  • Coordinador de Regulatorio

    hace 3 días

    Zapopan, México FMC Corporation A tiempo completo

    External Overview:_ - FMC Corporation is a leading specialty company focused on agricultural technologies. FMC provides innovative and cost-effective solutions to enhance crop yield and quality by controlling a broad spectrum of insects, weeds, and disease, as well as in non-agricultural markets for pest control._ - FMC is a globally diverse organization...

  • Administrador Inmobiliario Comercial

    hace 1 día

    Zapopan, México LEMOR Property Management A tiempo completo

    La administración de los espacios disponibles para arrendamiento de oficinas y locales comerciales es responsable de gestionar y supervisar la administración, operación y mantenimiento del inmueble garantizando una cobranza efectiva de rentas y cuotas de mantenimiento y un entorno seguro y cómodo para sus usuarios, así como proteger su valor y...

  • Agente Inmobiliario

    hace 5 días

    Zapopan, México Beirat Consulting A tiempo completo

    **HABITAT CONTINENTAL Solicita Agente Inmobiliario**: **Requisitos**: - Experiência de 1 año en ventas - Experiência 1 año en ventas con inmobiliaria (deseable) - Licencia de manejo (Tipo: Automovilista) - Experiência en paquetería office - Bachillerato terminado - Disponibilidad de horario - Disponibilidad para viajar **Funciones**: - Identificar...

  • Commercial Activity Leader

    hace 1 semana

    Zapopan, México Ikano-Retail A tiempo completo

    Company Description The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Mexico - and have an ambitious expansion plan to bring a little bit of Sweden to new markets in...

  • Gerente de Ventas Institucionales Desarrolladora inmobiliaria

    Encontrado en: Talent MX C2 - hace 2 semanas

    Zapopan, México Elhuconsulting A tiempo completo

    Objetivo: Es responsable de impulsar las ventas y construir relaciones sólidas con los clientes.Principales funciones:Diseñar y ejecutar estrategias de ventas efectivas para lograr los objetivos de ingresos y cuotas de venta.Analizar el mercado inmobiliario para identificar oportunidades y amenazas, ajustando estrategias según sea necesario.Dirigir,...

  • Internal Communications Specialist

    hace 5 días

    Zapopan, México Sunwise Energy A tiempo completo

    With years of experience, Sunwise Energy is a company offering turnkey renewable energy solutions to its clients. Sunwise Energy integrates all the aspects of solar sales and installations in-house to offer and guarantee its customers the best quality of service and maintenance. The survey, Design, Permitting & Engineering, Financing, and Installation. In...

  • Asesora de Novias

    hace 4 días

    Zapopan, México Mariée Atelier A tiempo completo

    **ASESORA DE NOVIAS Y VENTAS** - **DESARRÓLLATE EN EL ÁREA DE LA MODA** La industria de la moda continúa en constante crecimiento y la moda nupcial es el nuevo _must_ para un crecimiento profesional a largo plazo. Si te apasiona la moda, tienes conocimientos en el área de corte y confección ó asesoría y diseño de imagen, y eres pro-activa/o y...

  • Asesor Técnico Comercial Cerdos

    hace 2 semanas

    Zapopan, México Trouw Nutrition A tiempo completo

    **Key accountabilities** - ** Technical Support** Routine technical support of customers, including direct farm contact and the commercial animal farming industry. Acts as technical resource to sales professionals and customers. Interpreted field data and provide feedback concerning housing, transport, equipment, nutrition and related matters. Documents...

  • Asesor Técnico Comercial Cerdos

    Encontrado en: beBee S MX - hace 4 semanas

    Zapopan, México Trouw Nutrition A tiempo completo

    Key accountabilities Technical Support Routine technical support of customers, including direct farm contact and the commercial animal farming industry. Acts as technical resource to sales professionals and customers. Interpreted field data and provide feedback concerning housing, transport, equipment, nutrition and related matters. Documents...

  • Asesor Técnico Comercial Cerdos

    Encontrado en: Talent MX C2 - hace 2 semanas

    Zapopan, México Trouw nutrition A tiempo completo

    Key accountabilities Technical Support Routine technical support of customers, including direct farm contact and the commercial animal farming industry. Acts as technical resource to sales professionals and customers. Interpreted field data and provide feedback concerning housing, transport, equipment, nutrition and related matters. Documents customer...

  • Asesor Técnico Comercial Cerdos

    Encontrado en: Talent MX C2 - hace 2 semanas

    Zapopan, México Nutreco External A tiempo completo

    Key accountabilitiesTechnical SupportRoutine technical support of customers, including direct farm contact and the commercial animal farming industry. Acts as technical resource to sales professionals and customers. Interpreted field data and provide feedback concerning housing, transport, equipment, nutrition and related matters. Documents customer...