Leader for ikea Business

hace 3 semanas

Zapopan, México Ikano-Retail A tiempo completo

Company Description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Mexico - and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

**Job Description**:
**PURPOSE OF FUNCTION**

To develop sales in an efficient and effective way in all media in order to attract more customers to come more often and buy more. We do this by optimising our sales priorities, commercial activities and ensuring the right forecasts for our total offer. Our main responsibilities are developing and executing sales steering, selling the IKEA way, range grouping, pricing, range management and launches. This ensures an enjoyable, convenient and successful shopping and buying experience, which leads to increased sales and sustained long-term profitability.

**PURPOSE OF THE JOB**

My goal is to establish the IKEA store as the first destination for furnishing businesses in my local market. I optimise IKEA BUSINESS sales and sustained profitability by actively working with the customer segment of business owners. IKEA BUSINESS is different from core-areas-of-the-home, as it is not limited to a specific range area but is a horizontal business serving a customer segment, which requires working across all functions and range areas to achieve best results. I lead and implement the IKEA BUSINESS action plan by working in collaboration with the commercial team and local marketing. I do this by using my knowledge of our customers, our complete range, the local market, competition and the experience and expertise of my colleagues.

**RESPONSIBILITIES OF THE JOB**

**Customers**
- I understand my local market, our consumers, specifically business customers and their business needs, and use this knowledge to improve our customers’ shopping experience.
- I always look at our store through the eyes of my customers and spend part of my working time on the shop floor. I use this opportunity to talk to my customers and colleagues, giving input and encouraging feedback on how we can make shopping easy, convenient and successful for our business customers.
- I use knowledge of my customers, my market and the competition, and work together with my colleagues, local marketing and matrix partner to secure an offer appropriate for our local market in all media.
- I actively work at building long-lasting relationships with the local business community in order to increase their awareness of how the IKEA offer can meet their furnishing needs.
- I ensure co-workers are available and actively offer assistance when customers need more help, advice and I optimise the impact of the IKEA BUSINESS point, by ensuring we maximize the effectiveness of our IKEA BUSINESS consultants.
- I know about all the services offered in our store and use this knowledge to help my customers make informed choices, which results in a better shopping experience for them. I am responsible for the implementation and communication of services specifically aimed at supporting the shopping needs of business customers.
- I have confidence and want to listen to my customers who have a complaint.
- I then use my knowledge of both the product and how the IKEA organisation works to offer informed solutions that ensure customers leave the store with a positive impression.
- I ensure my store is a safe and secure environment at all times for visitors and co-workers.

**Commercial/Business**

My overall objective is to grow sales and sustain long term profitability. I do this by:

- Knowing my local market potential and leading the commercial team, local marketing, store commercial activity leader and other stakeholders to plan and implement commercial activities that will attract and convert more business visitors to customers. I ensure we maximise the use of all external and internal media and activities to become the first choice for furnishing solutions in the local Business community.
- Ensuring all co-workers in the store understand the specific needs of the IKEA BUSINESS customer and the IKEA offer provided for them, and I am familiar with what services we offer through IKEA BUSINESS.
- Taking fast action on commercial opportunities; acting on customer feedback, as well as competition, supply and performance analysis.
- Working with customer relations and operations on service execution supporting the business shopping experience, including supporting country IKEA BUSINESS leader in forecasting of sales volumes that will be driven through

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