Head of Marketing Mexico

hace 4 semanas

Ciudad de México Doctoralia Mexico A tiempo completo

Company Description
**Who we are**

Docplanner is a SaaS tool for doctors and clinics used to optimize their patient flow, reduce no-shows, and digitize their practices in order to be able to spend more time with the patient. We also operate marketplace websites in 13 countries which serve 80 million patients monthly to easily find the right doctor and book an appointment.

Our mission is to “make the healthcare experience more human”.

Docplanner was founded in 2012 in Poland. Our team now numbers 2,400 people based across offices in Warsaw, Barcelona, Istanbul, Rome, Mexico City, Curitiba and Bologna. It is backed by leading venture capital funds including Point Nine Capital, Goldman Sachs Private Capital and One Peak Partners, raising a total of €300million to date.

“Culture eats strategy for breakfast” according to Peter Drucker. We believe in that. We’re looking for exceptional people that can help us change the world while building an amazing company.

One of those key roles is the Head of Marketing Mexico. You will report to our Mexican leadership and Global CMO lead our entire marketing function in Mexico.
**This is a hybrid role with some office presence in our Mexico City office.**

**Job Description**:
**About Us**

Docplanner Group (aka Doctoralia in Mexico) builds practice management software for the healthcare sector in the SaaS model. We help 130,000 doctors and clinics digitize their practices and deliver exceptional patient experience. We also run marketplace websites that allow 80 million patients monthly to easily find the right doctor and book an appointment.

Our mission is to “make the healthcare experience more human”.

Docplanner was founded in 2012 in Poland. Our team today numbers over 2,200 people based in offices in 7 countries: Poland, Spain, Germany, Turkey, Italy, Mexico and Brazil. We are backed by awesome and leading venture capital funds including Point Nine Capital, Goldman Sachs Asset Management and One Peak Partners from whom we’ve raised a total of €300 million to date.
- “Culture eats strategy for breakfast”_ - Peter Drucker. We believe in that. If so do you - come along

**The Role**

You will be joining our Marketing team, **reporting to **Jairo Morales**, our COO Mexico, and **Baxter Denney**, our Global CMO,** to build a strong **inbound marketing** revenue stream, lead a high-performing team and execute strategic projects, **collaborating closely with Sales and Product teams.**

**The Mission**

For our next stage of growth we are looking for a strong B2B Marketing leader to drive the Mexican marketing function in close collaboration with senior internal stakeholders. **You will lead a team of 12 professionals and focus, among other things, on efficient strategies centered around MQLs and increasing inbound deals.**

**Key Objectives**
- **
Execute a customer acquisition-focused marketing strategy** to increase company revenue in different segments, using the global marketing strategy and adapting to the Mexican market.
- ** Create, lead and execute strategic B2B marketing projects **with a high impact on growing company revenue - across different segments.
- Target the best channels and tactics to **build the network of prospects and customers.**:

- Create and execute brand and PR plans as well as customer marketing programs to support elevating company revenue
- ** Lead and develop the team** of 15 high-performing. individuals. through goal setting, execution and optimization in order to drive revenue.
- Cooperate closely with other commercial teams, country leadership and the broader business, esp. Sales and Product.

**Qualifications**:
**What will help you succeed**
- Experience in successful **execution of full lifecycle marketing** (demand generation, performance marketing, product marketing, customer marketing, content/PR/brand) - strong focus on inbound marketing, customer acquisition, preferably in a SaaS setting.
- Proven track record in **developing and executing B2B marketing strategy **(from defining strategy through to execution, measuring results and iteration), meeting ambitious revenue targets with significant growth. While this role is centered around B2B, some B2C experience to round off your profile would be ideal.
- Ability to execute while managing budgets and maximizing ROI - high efficiency focus
- Track record in **multiple market segments** with a solid understanding of their specifics.
- Excellent **team** **leadership** and **strong entrepreneurial skills**, doer spirit with strategic acumen.
- Experience in building **successful cooperation with service providers, **e.g. call centers.
- ** CRM experience** (ideally Salesforce)
- ** Fluent** **English** and **Spanish** to smoothly communicate in an international environment.

Additional Information
**Getting to know each other - the process here (preliminary)**
- Intro call with our global Executive Recruiting team - if you match the role on paper :)
- Interv

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