Brand Media Associate

hace 2 meses

City, México Tala A tiempo completo

**About Tala**

Tala is on a mission to unleash the economic power of the Global Majority - the 4 billion people overlooked by existing financial systems. With nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents. Tala has been named by the _Fortune _Impact 20 list, _CNBC_’s Disruptor 50 five years in a row, _CNBC_’s World's Top Fintech Company, _Forbes’ _Fintech 50 list for eight years running, and Chief's The New Era of Leadership Award. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about our mission.

By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, over nine million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.

Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you

To effectively implement and manage the day to day operation of brand strategies across various media channels, ensuring consistent and impactful brand communication. The Brand Media Associate will work closely with agencies, the content team, and the strategy team to deliver compelling brand experiences that drive awareness, engagement, and business growth.

**What You’ll do?**:

- Manage day-to-day relationships with external agencies, ensuring they deliver work that meets the brand’s standards and objectives.
- Identify and contact new agencies that could add value to the brand’s strategy.
- Oversee the execution of media campaigns across various channels, including OOH, TV, Radio, Influencers, and PR.
- Ensure all campaigns are delivered on time, within budget, and meet the brand’s quality standards.
- Write and edit content for the company’s blog, B2B materials, press releases, and other brand communications.
- Collaborate with the content team to ensure all content aligns with the brand’s voice and messaging.
- Work closely with the content and strategy teams to ensure that all brand activities are aligned with the overall brand strategy.
- Participate in regular meetings to update the Brand Coordinator on the progress of ongoing projects.
- Track and report on the performance of media campaigns, providing insights and recommendations for improvement.
- Assist in the preparation of reports and presentations for internal stakeholders.

**What You’ll Need**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in a marketing agency, marketing or a similar role.
- Knowledge of best practices, brand management, and media strategies.
- Exceptional communication skills and the ability to collaborate with personnel and members of the media.
- Solid organizational skills and the ability to work well in a fast-paced environment.
- Proactive mindset, consistently taking the initiative to ensure the success of all assigned objectives. This includes regularly monitoring the implementation of media campaigns across all channels.
- Fluent in English
- Growth mindset.
- Excellent knowledge of public relations best practices, brand management, and media strategies.
- Excellent written and verbal communication skills in Spanish and English.
- This position needs to be based on Mexico City
- Previous experience in a media agency is a plus.

Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

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