Marketing Campaigns

hace 6 días

Iztapalapa, México HSBC A tiempo completo

**Brand Strategy Design Manager**

**Role purpose**
HSBC accelerates the transformation plans to become the most agile, innovator, digital and customer centric bank. This role is a critical part of the brand strategy and market intelligence team which is responsible for defining the HSBC brand growth strategy and its implementation across all relevant channels and products ensuring it is globally consistent and locally relevant, as well as is the team that leads the customer and market knowledge engine of the retail bank. This is a multidisciplinary team and this strategic designer role main purpose is to bring to life current and future market opportunities based on data and customer knowledge, and continuously improve our brand strategy driving measurable brand growth through distinctive communications, propositions, and innovative brand experiences.

The role holder is a strategic and creative designer that will ensure creative alignment to the master brand strategy locally and globally and will be a key agency point of contact to directly infuse our brand vision across all the actions implemented by the marketing team as well as ensure healthy and efficient relationship with our creative partners.

**Principal Accountabilities and Responsibilities**:

- Bring HSBC brand to life via relevant content, campaigns, and experiences. Championing brand as an investment, with performance led activities demonstrating the role and value of brand in driving business growth
- Facilitate product, proposition, and experience design engagements identifying best external partners and influencing adoption of design practices among stakeholders
- Lead channels (branches, ATMs, digital) brand experience strategy and continuous improvement activities in line with brand ambition and using human-centred design methods
- Responsible for ensuring creative alignment to global brand and for monitoring adherence to brand guidelines and standards. Manage legal, compliance and any other local review processes for all brand creative while ensuring it is clear and relevant to customers
- Manage day-to-day relationships and design engagements with agencies providing direction that is clear and based on strategic rationale, influencing cohesiveness of marketing (brand and product) execution
- Promote the adoption of human -centred design practices among the marketing team and influence the development of initiatives using it (campaigns, new products development, brand strategies, sponsorships, experiences, etc)

**Requirements**:
**Functional Knowledge**
- 5+ years of experience in brand strategy, market intelligence, human centred design, and experiential marketing within a Financial Service based institution (desirable), an agency, or an innovative customer/service based company
- Proven track record of successfully working on cross-functional projects demonstrating excellent relationship building skills and be a self-starter with energy and drive in a dynamic environment
- Demonstrable history of designing and successfully delivering a brand growth strategy developed using human centred design methodologies
- Ability to think innovatively, designing, executing and communicating new concepts
- Strong drive for results and track record delivering marketing and brand results aligned to business objectives. (i.e. ROMI)
- Demonstrate a good understanding of key trends and areas of innovation including latest developments in the marketing and design world which influence the way we interact and engage with our external customers, internal stakeholders and audiences as well as the use of data and analytics in deriving customer value
- Degree level qualification in strategic design, marketing, or business studies preferred. Bachelor Degree (Ideally Post graduate/ MBA level).
- High level of English language skills required.
- We offer direct hiring by the bank, base salary,_
- performance bonus, holiday bonus, life insurance, major medical expenses insurance, credits, discounts on bank products, active participation in sustainability/social responsibility programs, discounts in more than 9,000 establishments and a career plan according to your aspirations._
- At HSBC we are committed to building a culture where all employees and customers are valued regardless of their gender, age, sexual orientation, ethnicity, disability, religious belief, background or any other different personal aspect._
- HSBC employees act by showing integrity with courage, standing firm in what is right. We are trustworthy, we show different ideas and cultures and we are connected with customers, the community, regulators and each other._
- At HSBC we are focused on guaranteeing gender equality and constant training for our employees, as well as protecting their labor and social rights._

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