Communication Officer America Unit

hace 3 semanas

México Limagrain A tiempo completo

**General information**:
**Organisation **:About Vilmorin-Mikado

**Reference **:2024-9686

**Location**:

- Mexico**Position description**:
**Employment Type**:
Regular Full Time

**Contractual hours**:
Full-time

**Function**:
SALES & MARKETING - MARKETING

**Main Goal**:
1. ROLE WITHIN THE UNIT

The Communication Officer is in charge of Local Communication and product promotion. As marketing/communication expert fully dedicated to his/her mission, the Communication Officer is responsible for defining the strategy and coordinating of communications in the area (products, company, brands), makes recommendations and implements the yearly Communication Action Plan.

2. PURPOSE

The Communication Officer is responsible for defining the strategy, planning and executing promotional, communication plans, in line with the company's strategic priorities and the local needs of different target audiences. This role may not involve direct team leadership, but it requires effective collaboration with various stakeholders and colleagues.

3. LOCATION

The area of influence and responsibility is Americas and includes the subsidiaries of Mexico, USA, Brazil, and Export area. The person selected should be located on Queretaro, Mexico.

**Job description**:
1. GENERAL MISSION
- Elaborates the communication strategy adapted to local market and needs, in the frame of the Global Communications strategy.
- Defines and deploys the yearly Communication Action Plan (CAP) to promote the local product offer
- Develops locally the notoriety and image of the brands.
- Works in close collaboration with the Sub Manager, Product Development Manager, Sales team, Customer Service, Admin departments (legal and regulatory aspects), Marketing and Global Communications department
- Deploys internal and external company communication as defined by the Global
- Communications department. Brings inputs and recommendations to optimize the
- deployment.
- Scope of action: all external stakeholders and employees of all the sites of the country

2. SPECIFIC ACTIVITIES
v GENERAL ACTIVITIES
The activities to be carried out include but are not limited to:

- Elaborate, in collaboration with stakeholders, Communication Action Plan (CAP) ensuring approval and validation by management.
- Prioritize communication projects and integrate internal and corporate communication actions decided by specific management.
- Collaborate in defining and implementing strategies that promote the operational excellence of marketing actions, supporting commercial and development teams in their initiatives.
- Facilitate effective internal communications in the sub’s, aligned with the guidelines of global communication department.
- Implement and monitor the annual CAP in each subsidiary, following management guidelines and supervision.
- Ensure the quality of communication publications, services, and deadlines, ensuring adherence to brand guidelines and target audience expectations.
- Control the implementation of the communication action plan, ensuring the quality of publications, services, and deadlines.
- Monitor the performance of communication actions and regularly communicate results to management and involved teams, identifying optimization opportunities and continuous improvement.
- Coordinate internships associated to the area in each subsidiary.

v MEDIA RELATIONS AND EVENTS
- Establish and maintain solid relationships with third-party suppliers, such as advertising agencies, printers, translators, and other service providers, to ensure efficiency and quality in the execution of communication actions.
- Monitor and evaluate the impact of communication actions, collecting feedback and data to improve future initiatives.
- Develop and maintain relations with the media, including journalists, influencers, and other opinion-makers, with the support of the corporate team if necessary, to increase brand visibility and reach new audiences.

**Skills: what we expect of you**:
v DIGITAL CONTENT
- Coordinates the production of images, videos, and other types of content, ensuring adherence to visual identity and brand guidelines.
- Assist in maintaining and updating the content of the company's website, as well as executing social media strategies, ensuring the consistency and relevance of posts.
- Collaborate with other internal teams, such as marketing, sales, and communication, to ensure integration and consistency of messages across all digital platforms.
- Identify and seize opportunities for collaborative content creation or partnerships with other organizations, promoting synergies and expanding the reach of the company's content.
- Keep up with trends and best practices in digital marketing and communication, identifying opportunities for improvements and innovations for the company's strategy in the online environment.

v KPIs AND REPORT
- Monitor area KPIs and provide detailed reports that assist management in decision-making and in evaluating the performance of

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