Performance Marketing Specialist

hace 2 meses

Tlahuac, México Yonder Media Mobile A tiempo completo

**About Global YO**

Global YO is an eSIM enabled entertainment and connectivity app available in over 100 countries with geo-located recommendations and music, movies and games on the go. Global YO is the traveler's best friend.

**Description**:
Your expertise will encompass strong analytics and campaign optimization skills. You will be adept at using analytics platforms like_ Firebase, GA4, and Branch_, or similar tools such as _Singular_ or _Appsflyer_. You will also possess the creative flair to develop converting assets, including texts, images, and videos, and be well-versed in running A/B tests for campaign improvements.

You will lead performance marketing campaigns for our app and eSIM data service, available in 100+ countries, and there's potential for the role to expand to include additional products.

**Responsibilities**:

- Develop, execute, and manage mobile marketing campaigns across multiple channels.
- Analyze performance metrics and optimize campaigns to meet and exceed KPI targets.
- Collaborate with cross-functional teams, including product, creative, and technical departments, to enhance campaign effectiveness.
- Stay updated on industry trends and emerging platforms to keep our mobile marketing strategies ahead of the curve.

**What we're looking for**:

- Professional working proficiency in **English** (for reporting to the international Executive team).
- Minimum of **2 years** of hands-on experience running paid media campaigns specifically on _Google Ads_ (Search, App campaigns, Video), and _Meta_ (Facebook, Instagram).
- Strong analytical skills and campaign optimization experience, with proficiency in _Firebase, GA4, Branch,_ or similar platforms (Singular, Appsflyer, any MMPs).
- Proven ability to create, test, optimize converting creative assets like texts, images, and videos.
- Proficiency in A/B testing and strong optimization skills with a track record of campaign improvements and proven results.
- Familiarity with the specifics of app promotion, including Apple's SKAD network.

**Nice to Have**:

- Experience with traffic acquisition through other platforms.
- Knowledge in Influencer Marketing.
- ASO and SEO understanding.

**Our Company Cultural Pillars (what we look for in our team members)**:

- **_ Views technology as progress for humanity:_** You don’t necessarily need to be the most early adopter of early adopters, but at YMM we firmly believe that technology, when used correctly and when access is given equitably, should improve the human experience, and we’re looking for likeminded team members.
- **_Innovative, optimistic, curious, and thinks outside the box:_** Although introspection, reflection and research are fundamental to a healthy business, to build an “Adhocracy” we are looking for people who are willing to believe in crazy ideas. An idea for how to practice this: in your next team brainstorm, instead of defining all the reasons an idea won’t work, try listing all the reasons it might work.
- **_Humility & willingness to grow:_** “Everyone in the world is better than you at something.” The smartest people always know that they’re not the smartest person, and stay open to constructive feedback (from anyone - not just their superiors) as a tool for continuous growth. The humility to receive feedback without becoming defensive or pointing fingers is crucial to YO’s culture. And of course, feedback should always be given following the “Radical Candor” style. (Radical Candor is required reading)
- **_World-class communicators: _**When in doubt, overcommunicate. Imagine how many problems in the world have been caused by miscommunication or misunderstandings caused by less-than-perfect communication. We’ve all been there - you walk away from an interaction thinking that the other person understood you perfectly, yet find out a few days later that they had a completely different takeaway of the conversation as you did. This is especially a challenge for globally distributed teams who work in several different languages and time zones. We are looking to build a team of world-class communicators (whether written or verbal, but ideally both) in order to improve efficiency, productivity, and happiness at YO (less misunderstandings = happier workplace). (Required reading: The Story of Everybody, Somebody, Anybody, and Nobody)
- **_Proactive & problem-solving attitude:_** Nobody wants to work with somebody who only brings problems to the table and not solutions. We’re looking for people who will lead brainstorms, suggest ways to help their coworkers solve problems, or be willing to roll up their sleeves and jump in if their help/skillset is needed (the “no task too small” attitude). We expect that the first response to a problem is to start finding solutions.

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