Senior Director, Media Consumer and Shopper

hace 6 meses

Tlahuac, México Coca-Cola A tiempo completo

**Primary Location**:
Primary location will be Mexico.

**What we expect from you**:

- The Consumer and Shopper Media leader will:

- Lead the development of **connections plans **across brands/campaigns, r**ecommending allocation of activation DME **to different consumer / shopper touchpoints.
- Step-change the way we think **(and act) about connections** and media by bringing more science to the** planning** **and execution phases** (e.g. ROI, data,), shifting from a “Consumer x Shopper centric” approach to a “people centric” (onmi) approach.
- Ensure we have the most **effective and efficient media plans** for our brands, out-performing versus competitors in all brand program KPIs.
- ** Coordinate media buying with Mkt PS (procurement), making sure **TCCC (The Coca Cola Company( is performing an efficient buying and receiving maximum value out of the negotiations.
- ** Lead and develop the audience planning capabilities inside the company and Studio X**.
- ** Control media investment (real vs planned),** approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
- Support all the **auditing processes** with media-related questions.
- ** Recommend the ideal DMI split by brand and channel to all of our portfolio of brands**.
- Constantly **checking and reporting** to current status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.
- Partner with Studio X to **track and evolve the existing media and digital measurement discipline**, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of Mexico within the OU.
- Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in **Mexico**.
- ** Lead the development media Ecoom platforms for all of our brands** (calendar and media), connecting with PS for the social listening pillar, and with creative strategy and other IMX functions for local content development.
- ** Ensure that we have one presence, one voice and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to the OU**.
- Work in close collaboration with Studio X to **ensure the social media cycle (listen-speak-react-amplify) is being followed to enriched** to deliver the right conversation at the right time to the right consumer/shopper.
- Establish a routine with the **crisis management** team in order to solve potential issues in social media in a timely manner.
- ** Lift and shift best practices** from other OUs (Operating Unit) and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social withing the OU.
- ** Leverage all the potential synergies in the media planning and negotiation withing the OU (Operating Unit)**.
- The Consumer and Shopper Media leader is a knowledgeable and **thought leader** in the areas of Media Beliefs, Media Productivity and Social media activation. He/she will be the main contact point with all the media and social media vehicles and platforms withing the OU.
- He/she is a key player in the IMX (Integrated Marketing Experience) team, understanding the **consumer/shopper and the competitive landscape** and defining strategies and tactics to better connect with each brand’s audience.

**Qualification & Requirements**

**Experience**
- Significant **marketing, media, and leadership experience** (14+ years)
- Direct experience with **media strategy, planning and negotiation, as well as social media channels**
- Preference for **individuals that have worked in agencies and/or media vehicles in the past**
- Experience working with marketing **in the field is preferred**
- Experience working in **cross**-functional and cross-geographical teams is preferred**
- Developing and ensuring **implementation of multiple activities** needed to reach targets
- ** Leading strategic conversations, negotiations and alignment with senior and key stakeholders**

**Work Focus**
- Ability to provide input to **brand & creative strategy** at OU level, and **IMX strategies** at global level
- Deep understanding of the **evolved media landscape**
- Expertise in **working with different external partners** (i.e.: agencies, production houses, media companies, influencers)
- High ability to control big media budgets at an OU level
- Ability to work in **Agile** cross-functional teams
- Ability to lead and develop a **diverse, multi-geography team**

**Communication Focus**
- Role will require frequent communication with OU Mkt lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, bottlers (local MKT teams) and counterparts in other OUs.
- Role will also interact frequently with ext

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