Senior Manager Channel Execution Nutrition

hace 5 meses

Tlahuac, México Coca-Cola A tiempo completo

Embark on a career journey with Coca-Cola, a global icon that's more than a beverage company - it's a platform for innovation, a catalyst for community initiatives, and a beacon for positive change. We're currently seeking a Customer & Commercial Leadership Lead, a role that offers the unique opportunity to shape the commercial landscape of our company. If you're a strategic thinker with a passion for driving business growth, enhancing customer satisfaction, and leading the charge in modern trade channel strategies, this role is your chance to make a mark. Join us and play a pivotal role in steering the commercial success of a brand that's recognized and loved worldwide.

**What You'll Do for Us**:

- Tailoring and implementing the OU strategies and picture of success to the for the Zone.
- Implementing strategies and solutions to accelerate expansion/impact of commercial assets and establish performance tracking systems to advance execution with focus on picture of success implementation.
- Working closely with the Bottlers to improve internal processes, support tools implementation and RTM revisions, to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.
- Partnering with Channel Strategy teams to support key initiatives executing, amplifying them through digital and e-commerce business.
- Tracking channel main indicators reviewing business performance, and designing impactful actions to improve it, when results are below targets. Continuously sharing information, insights, and knowledge with the Coca-Cola brand teams and developing platforms to materialize those insights into actions.

**Qualifications & Requirements**:

- A University Degree (Bachelor) or equivalent experience in Industrial Engineering, Business Administration, or a related field.
- At least 5 years of experience in commercial execution in modern trade channel.
- Problem-solving mindset with strong analytical skills, and a good working knowledge of digital solutions and machine learning models.
- Outstanding influencing skills and cross-functional collaborative working standards.
- Highly developed leadership and influencing skills.
- Strong combination of strategic thinking, analytical expertise, problem-solving mindset, and the ability to build up simple plans that can be easily understood by frontline salespeople and customers.
- Ability to drive cross-functional support and cross-system alignment, to ensure that Commercial Execution concepts and programs are embedded in channel strategies, customer programs, and execution plans to ensure effectively deployment in each market.

**Focus, Scope, & Impact**:

- Develop national-level commercial strategies and plans for NCB (Non-Carbonated Beverages) portfolio categories within the self-service, convenience stores, and pharmacy channels.
- Plan and guide the development of the annual Business Plan (BP), identifying trends among buyers, clients, and competitors.
- Craft execution guidelines for the Front-Line Sales Execution (FDE) of NCB categories (Hydration/Nutrition) that effectively capture market strategies and opportunities.
- Support business relationships with clients to ensure the continuity of business strategies.
- Provide channel/category execution and performance information to the Commercial and Marketing teams to aid decision-making and action planning.
- In collaboration with Revenue Growth Management (RGM), define the channel-format-client portfolio based on shopping missions/consumption occasions.
- Facilitate collaborations for DME (Designated Market Expenditure) Trade investments.
- Define and collaborate with the Latam CCL (Coca-Cola Latin America)/Marketing team on trade activities for the categories.
- Develop the channel toolkit, including consumer, brand, and category components.
- Conduct monthly reviews of channel guidelines for success stories and annual updates in the ICE.
- Collaborate in identifying white spaces for proposal development in Q1 and Business Plan strategies.
- Coordinate marketing activities with TetraPak and Sig for the acquisition of Funds.
- Verify with suppliers the executed activities for Tetra Funds.

**KEY SUCCESS PARAMETERS**

**Experience**
- Bachelor’s degree in Marketing, Business Administration, Industrial Engineer, Finance, or related field required
- 5+ years of experience in Commercial Execution, Market Development and Channel Strategy.
- Problem solving mindset with strong Analytical Skills, and a good working knowledge of digital solutions and machine learning models.
- Outstanding influencing skills and cross-functional collaborative working standards.
- Deep understanding of Value Chain concept.
- Ability to motivate and work well with diverse, global, and cross functional teams.

**Work Focus**
- This role requires robust Commercial Execution and Bottlers Operation understanding, and a very solid system experience to work in collaboration with different stakeholder

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