Digital Marketing Specialist

hace 3 semanas

Guadalajara, México DecoPress A tiempo completo

Hi, we’re DecoPress. We make emblems and customize garments with a heat-applied products and embroidery.

We work on projects from the promotional products custom apparel industries. Every day is filled with new projects and challenges. We have a winning team culture that is built on supporting each other be successful.

**The Role**

**Key Responsibilities**

Contribute to and delivery of the integrated Marketing strategy.

**Digital Marketing**:

- Research advertising trends and competitors’ pricing and products
- Execute projects with the team to create and distribute content to drive lead generations and sales growth.
- Use web CMS such as WordPress and Umbraco to create, edit, and production of digital content, such as web pages, blog posts.
- Work with AI robots to enhance content and customer experiences.
- Use HubSpot, SEM Rush and other tools to analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Manage ecommerce stores on Shopify.
- Create reports on the growth and analytics of campaigns and present them to key stakeholders.
- Work with outside vendors to supplement the work as needed.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Performing other work-related duties as required.

**SEO (Search Engine Optimization)**
- Perform keyword research using industry-standard tools.
- Optimize website content, meta tags, and overall structure for search engines.
- Monitor and analyze website traffic, organic rankings, and backlink profile.
- Implement link-building strategies to enhance off-page SEO.
- Stay updated with the latest SEO trends and best practices.
- Update website, post blogs and create landing pages to generate leads.

**SEM (Paid Search)**
- Manage PPC campaigns on platforms like Google Ads, Bing Ads and social media platforms.
- Design, develop, and test various ad copies and landing pages to maximize leads and conversions.
- Monitor and optimize budget, bids, keywords, and ad placements.
- Generate regular reports on campaign performance and suggest areas for improvement.
- Experience managing a digital advertising budget and working with a digital marketing agency
- Analyze campaign performance and suggest areas for improvement.

**Project Management**
- Management of projects as required

**Reporting and Analysis**
- Utilize analytic tools (Google GA4 and Google Search Console) and other tools and resources available to create reports, provide insights and actions recommendations.
- Create dashboards in HubSpot for real time reporting.
- Presentation reports, findings and recommendations to key stakeholders.
- Reports to include, but not limited to: Sales growth, Digital sales and conversions, organic social media performance (Non-SEM).

**Communication  **
- Positively communicate, consistently providing relevant and timely information to help people in their role 
- Facilitate open and transparent communication channels so that information flows seamlessly between individuals, departments, and teams.
- Encourage a culture of feedback and innovation.
- Effective and collaborative communication internally and with external suppliers and channel partners.

**Teamwork**
- Collaborate with team.
- Contribute to wider team in a positive and collaborate manner.
- Contribute positively to the Supacolor culture, demonstrating our values -positivity, do right by people, work together, accountable, dream big, love winning.

**Health and Safety**
- Commitment to safety by observing and promoting safe work practices, proactive in hazard management and ensuring all safety policies and procedures are being followed.
- Demonstrating operational excellence in all aspects of your role & in DecoPress competencies

**Skills, Experience and Knowledge**
- Bachelor’s degree in marketing, Business, or a related field or certifications in digital marketing and Hubspot
- Proven experience as a Digital marketing specialist or similar role.
- Solid HubSpot capabilities including: Marketing Hub, CMS Hub, HubSpot Analytics.
- SEM Rush: For competitive analysis, keyword research, and site audits.
- Screaming Frog: For detailed website analysis and on-page optimization.
- Google GA4: For traffic analysis, conversion tracking, and audience insights.
- WordPress & Umbraco: For content management, on-page SEO optimization, and website updates.
- Strong analytical skills and ability to translate complex data into actionable insights.
- Excellent communication and interpersonal skills.
- A commitment to demonstrating our values: Positivity, Do right by people, work together, accountable, dream big and love winning.
- Detail-oriented with an ability to manage multiple projects simultaneously.
- Knowledge of HTML, CSS and web development tools (e.g. WordPress, Umbraco) desired.
- Experience working with Shopify.
- Commercial awareness partnered with a creative mind.

**Hubspot CRM Knowledge and Experience

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