Performance Marketing Lead

hace 3 semanas


Tlaquepaque, México Hewlett Packard A tiempo completo

Applies **_advanced_** SEM knowledge to solve complex business issues and is regarded as an expert in the field. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to paid media tasks (especially SEM) and may participate in cross-functional initiatives. Acts as an expert, providing direction and guidance to process improvements and establishing policies for the paid media agency or team. Exercises significant independent judgment within broadly defined policies and practices to determine the best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower-level employees.

**_ Responsibilities: _**
- Manage SEM Campaigns (Google and Bing and any other Search Engine - for Search/Shopping Campaigns).
- Manage Social Media Ads when applicable (Facebook, LinkedIn, Pinterest, TikTok, Twitter, and others).
- Lead digital marketing agency.
- Deliver a solution with a sound value proposition.
- Execute the marketing plan or a solution through cross-functional alignment and coordination.
- Based on an understanding of customer/segment needs, ensure that a paid media agency is fully armed with materials and messages to convert sales.
- Create positioning, messaging, sales support, and solution content within a customer segment or industry context.
- Identify/develop innovative/ breakthrough program metrics/benchmarks.
- Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets.
- Direct the development of messaging framework and content for marketing programs and vehicles.

**_ Education and Experience Required: _**
- BA or BS in Marketing or related field; MBA preferred.
- 7+ years of marketing experience.
- Industry, sales, and/or channel experience.

**Additional Experience**:

- Experience working with marketing agencies
- Experience in performance marketing

Experience in:

- Google Analytics (expert knowledge)
- Google Ads
- Search Ads 360
- Bing
- Social Networks (Facebook, Pinterest, LinkedIn, Twitter, TikTok, etc)

**Plus**:

- Google Search Console
- SEM Rush
- Ahrefs
- Among others related to Paid search

**_ Knowledge and Skills: _**
- Expert knowledge of marketing principles, practices, tactics, and tools.
- Experience in developing and driving consistent field adoption of industry/segment messages.
- In-depth knowledge of industry or customer segments, offerings/strategy, and demand generation programs.
- Familiarity with and/or experience in partner marketing.
- Excellent written/oral communication and analytical skills.
- Excellent interpersonal skills; ability to build and manage virtual teams.
- Excellent negotiating skills.
- Ability to interface effectively with all levels of management and functional disciplines.
- Excellent influencing and consensus-building skills.



  • Tlaquepaque, México Hewlett Packard A tiempo completo

    **Responsibilities**: - Develop and execute comprehensive research strategies aligned with organizational goals. - Collaborate with cross-functional teams to identify research objectives and key performance indicators. - Conduct in-depth quantitative and qualitative research using a variety of methods such as surveys, A/B testing, user interviews, and...


  • Tlaquepaque, México Hewlett Packard A tiempo completo

    Individual who has hands on experience with a focus on numbers and querying databases to build out usecases and dashboards. Knowledge and Skills: - Analyzing customer data to better understand customers - Leverage the customer data to create segments for targeting and experimentation - Enrich the customer data with firmographic and intent data - Evaluate...


  • Tlaquepaque, México Hewlett Packard A tiempo completo

    Qualifications: - A degree in engineering, science, business or economics is preferred, but not required. - A strong aptitude for quantitative data analysis and statistics. - Proficiency with Excel pivot tables or at the very least a working knowledge of Excel Pivot tables and a desire to develop expert-level skills. - Proficiency in creating professional...

  • Purchasing Jr

    hace 4 semanas


    Tlaquepaque, México Prodensa A tiempo completo

    Assist Purchasing Manager to supports the regional supply function, ensuring continuity of supply through analysis of key metrics. - Develop and manage new vendor on-boarding process including terms, compliance, set up forms, lead times, payable and tracking of all related information. - Executes vendor performance evaluations to ensure technical excellence...

  • Planner, Finished Goods

    hace 4 semanas


    Tlaquepaque, México Herbalife A tiempo completo

    Overview: The Plant Finished Goods Planner for HIMs will manage the material flow for assigned suppliers and be accountable for maintaining safety stock levels, managing of past due PO’s, product obsolescence, back orders, excessive inventory, planning in accordance with license registrations, managing of Stop Ships and new product/country launches. This...


  • Tlaquepaque, México Hewlett Packard A tiempo completo

    **_ Responsibilities: _** - Develops product support plans on medium complexity product families. - Represents services on product core teams and provides service requirements into product development stages/phases, e.g., Product warranty support and cost analysis, and Service Product Marketing content/collateral. - Sets product service metric goals,...

  • CRM Manager

    hace 1 semana


    Tlaquepaque, México Hewlett Packard A tiempo completo

    **_ Responsibilities: _** - Responsible for Push Notifications, Pop Ups, and Other direct-to-consumer tools. - Lead Database Marketing strategies. - Deliver a solution with sound value proposition. - Execute marketing plans or a solution through cross - functional alignment and coordination. - Based on an understanding of customer/segment needs, ensure sales...


  • Tlaquepaque, México Hewlett Packard A tiempo completo

    **_ Responsibilities: _** - Leads the market engagement with L2 and L3s for LATAM, overseeing all activities E2E related to sales compensation - Acts as a project manager for complex medium to large projects related to plan design, bonuses, business reviews, for the designated market - Owns highly complex business sensitive deliverables (cost modelling);...

  • Campaing Manager

    hace 4 semanas


    Tlaquepaque, México Arrow Electronics, Inc. A tiempo completo

    **Position**: Campaing Manager We are looking for a talented Campaign Manager to support in the execution of integrated marketing campaigns and programs. If you have a passion for project management and working with talented people, this is the role for you! **What You'll Be Doing** - Responsible for coordination & execution of marketing projects,...

  • Service Segment Manager

    hace 3 semanas


    Tlaquepaque, México Hewlett Packard A tiempo completo

    This role is responsible for supporting the development, implementation and governance of product support or solution portfolio throughout the lifecycle, ensuring alignment with pricing strategies and seamless service delivery. The role represents services within product or solution portfolio core teams, incorporating service requirements into various...


  • Tlaquepaque, México Arrow Electronics, Inc. A tiempo completo

    **Position**: Market Intelligence Analyst As part of the Market Intelligence and Insights team, the Marketing Intelligence will lead competitive intelligence efforts and support market research efforts to better understand competitors, improve customer experience, and differentiate our marketing efforts in the marketplace to drive continued growth for the...

  • Service Delivery Manager

    hace 3 semanas


    Tlaquepaque, México Hewlett Packard A tiempo completo

    **Job Summary** - For Managed Print Services. This role is responsible for formulating product support strategies for moderately complex product families and representing services within product core teams. The role establishes and tracks product service metrics, collaborating globally on service planning and performance. The role contributes to operational...

  • Operations Manager

    hace 1 semana


    Tlaquepaque, México ZF A tiempo completo

    **What's Next? Join ZF!**: ZF is a global technology company supplying systems for passenger cars, commercial vehicles and industrial technology, enabling the next generation of mobility. ZF allows vehicles to see, think and act. In the four technology domains of Vehicle Motion Control, Integrated Safety, Automated Driving, and Electric Mobility, ZF offers...


  • Tlaquepaque, México Hewlett Packard A tiempo completo

    **_ Responsibilities: _** - Leads the analysis of a software commodity data and industry trends or leads an individual supply chain sub - category; reports results to managers. - Participates as a senior member on a cross-functional team (may lead specific projects). - Meets with Stakeholder managers to understand business priorities and translate them into...

  • Business Planner Manager

    hace 1 semana


    Tlaquepaque, México Hewlett Packard A tiempo completo

    **_ Responsibilities: _** - Develops recommendation from complex data and business analyses and formulates them into business plans. - Drives the construction of highly innovative statistical and financial models to analyze new aspects of business performance. - Establishes the metrics required to measure business performance, and recommends the go-forward...

  • Categroy Specialist

    hace 1 semana


    Tlaquepaque, México Hewlett Packard A tiempo completo

    **_ Responsibilities: _** - Leads the analysis of a specific commodity data and industry trends or leads an individual supply chain sub - category; reports results to managers. - Participates as a senior member on a cross-functional team (may lead specific projects). - Meets with Stakeholder managers to understand business priorities and translate them into...


  • Tlaquepaque, México Hewlett Packard A tiempo completo

    **ENGAGEMENT & COMMUNICATIONS**: In support of the Head of Print Marketing and on behalf of the Print Marketing SPO Office, this person will be developing the strategy for internal/external engagement and communication. In addition, this person will also execute internal/external engagement and communication according to the strategy, and in cooperation with...


  • Tlaquepaque, México Hewlett Packard A tiempo completo

    **_ Responsibilities: _** - Review Statements of Work for stakeholders for negotiation opportunities, risk mitigation - Review queue of Purchase Requisitions needing strategic level review - Performs analysis of portfolio spend data to identify opportunities for supplier optimization, cost reduction, risk mitigation - Participates as a senior member on a...


  • Tlaquepaque, México Hewlett Packard A tiempo completo

    **_ Responsibilities: _** - Review medium complexity level of Statements of Work for stakeholders for negotiation opportunities, risk mitigation, compliance - Review queue of Purchase Requisitions needing Category Manager level review - Performs analysis of portfolio spend data to identify opportunities for supplier optimization, cost reduction, risk...


  • Tlaquepaque, México Hewlett Packard A tiempo completo

    **The Business Planning & Execution role **is responsible for planning, coordinating, and executing the business priorities**. **Leads the Demand Planning activities for the market, engages in the Execution day-to-day with Supply Chain and Finance to asses business status and suggest actions.** **_ Responsibilities: _** - **Develops recommendation from...