Mid / Sr Marketing Data Analyst

hace 3 semanas

Desde casa, México Framework Science A tiempo completo

Framework Science is on a MISSION that focuses on Exploring new technologies and building tomorrow’s Applications. This means we hire TOP Engineers and Designers by providing great benefits and pay so they can focus on solving what’s never been solved before. Our aim is to push the needle of innovation while enabling Technical staff to impact code or products at the architecture level. Work with very bright individuals and prosper economically for the value you bring to the table. Our culture is driven by putting our Engineers first with Work-life balance and an environment that sparks the imagination.

Join us as we dare to Explore the Unknown

Where do we come from?
Broadcom, Yahoo, Sony, Samsung, Thermo Fisher, Blackbaud, and many well-known tech companies.

**What You’ll Be Doing**:

- Work collaboratively with digital cross-functional teams to ensure that client strategic goals are able to be tracked and reported appropriately.
- Providing a wide-range of data analysis for a variety of clients and websites
- Analyze search ranking issues (organic and blended maps results, utilizing databases, search engines, navigation services, social-local, business directories, and business review insights during audits);
- Interact with development teams to provide implementation requirements
- Test and provide quality assurance feedback to the various development teams
- Provide reports and dashboards with insights that drive changes in the business
- Stay abreast of web analytics trends and best practices
- Lead efforts to research and evaluate new tools/capabilities in the analytics industry
- Perform ad-hoc analysis as necessary to answer business questions and drive decisions
- Serve as a liaison to vendor partners to ensure success with a variety of projects

**Must Have**:

- Bachelor’s degree in computer science, marketing, communications, or general business or

equivalent education
- 2-3 years of experience with Google Analytics (universal and some GA4)
- 1-2 years of experience with a tag management tool
- Experience with Google Data Studio, Power Bi, Tableau or other data visualization tools for dynamic dashboards
- Experience implementing third-party pixels using Google Tag Manager.
- Familiarity with ad platforms and conversion tracking (Google, Bing, social etc)
- Experience working with developers to implement tag management tools and advanced data layers.
- Preferred experience with AB testing tools & implementation (Google Optimize, Optimizely, etc.)
- Preferred experience working in digital marketing and reporting from other digital marketing platforms (Google Ads, Google Search Console, Full Story, HotJar, Facebook Ads Manager, etc.)
- Excellent critical thinking skills and strong written and verbal communication are required
- Ability to multitask, prioritize and organize while meeting deadlines in a fast-paced environment
- will always follow up and follow through

**Nice to Have**:

- Experience in project management tools like ActiveCollab, Jira, Confluence, BaseCamp, Monday, etc. and a demonstrated understanding of project management methodologies
- Proven skills working with internal Marketing team to understand their business needs and respond with appropriate recommendations
- In-depth knowledge of Internet terminology, KPI creation, pathing and engagement analysis and tagging experience are needed
- 1+ year agency experience in the same or similar role
- Javascript experience

**Personal Qualities**:

- Strong problem-solving skills
- Effective verbal and written communication skills
- Demonstrated ability to analyze raw data and recommend strategies based on findings
- Possess keen attention to detail
- Exercise independent judgment, work well under pressure, and manage concurrent projects
- Demonstrated flexibility in job responsibilities

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