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Loyalty & Engagement Senior Analyst
hace 6 meses
Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
Team Overview:
In this role you will be able to evolve within the engagement team of Didi credit card.
You will be part of the different lifecycle phases of the users journey and will be in charge of the design, develop and implement & analyze, strategies and campaigns that will engage our users with the product
You will be in charge of setting up communications and collaborate with other teams to align campaigns, understanding customer behaviors, building benchmarks and competition research.
Role Responsibilities:
- In charge to implement strategies for the engagement team aligning with different teams of the business
- Analyze results and collaborate on the credit card strategy
- Build benchmarks of the competition in order to suggest testing campaigns
- Setting up the campaigns communication on our internal channels
- Reporting and dashboard development for a better data visualization
Role Qualifications:
- Bachelor’s degree
- Working experience 1+ years
- Proficient written and verbal English communication
- Desire to learn
- SQL
- Data Driven
EEO Statement:
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
**We are committed to building inclusive and diverse teams.**
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.
**_
