Brand Manager Dressings

hace 6 meses

Colonia Bosques de las Lomas, México Unilever A tiempo completo

**Location**: Mexico City Bosques

**Department**:Marketing/ Brand Building

WL 2B

As Dressings Manager you will take care of Hellmann´s, the iconic and fastest growing Brand in Unilever’s Nutrition Business. This job will give you the opportunity to do bold & exciting marketing projects that are ahead of us.

**Main responsibilities are following**:
**Brand management**
- Build Strong, Meaningful and Salient Brands.
- Development of a growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities. Lead and run the IBP process.
- Uncover root issues and opportunities across the 6Ps via leading brand and category audits.
- Rigorously lead the communication agenda with meaningful, impactful, and disruptive communications for all the brands and brand-say and do.
- Responsible for development and/or localization of media assets cooperating with external agencies and Digital Marketing Media & Commerce team.
- Develop plans to strengthen the position of our portfolio in the market to gain market share and improve penetration of core and develop the market, untapped consumer needs to innovate, create, enter into new opportunities.
- On-going market understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer behaviors); to develop ideas into marketing strategy.
- Actively contributes to Business Teamwork: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others.
- Manage the cross functional teams and key stakeholders including, R&D, Procurement, Legal, Supply Chain, CSP, Category planning teams, Finance, Media, Digital Hub, and agencies.
- Closely monitor the market for the competition and act rapidly with full agility to keep strengthening market share.
- Brings an iterative, ‘test and learn’ approach to brand innovation and an understanding of agile ways of working towards market activation.
- Management of innovation and renovation funnel (incl. Innoflex & Investor Boards) & execution in market for the next 3 years.
- Management of Marketing (BMI) Budget within agreed targets (responsibility to keep proper balance of total budget ATL, BTL).
- Provides for S&OP input for Business Team results (according to the S&OP procedure)
- Full Responsibility of P&L
- Optimize portfolio assortment to maximize value while reducing overall portfolio complexity.
- Continuous improvement of profitability and product superiority.

**Inspire and develop Self and Others**
- Inspire people to deliver our purpose, demonstrate passion for the business.
- Manage and develop the team.
- Work with global teams
- Lead / build highly effective and motivated teams (internal/cross-functional & external team members i.e. agencies)

**Required skills** **and qualifications**:

- At least 7 years’ experience in marketing,
- At least 3 years’ experience in managing brands.
- Business mind-set and thorough knowledge of consumer needs are required.
- Deep understanding and usage of marketing tools.
- Be a good team worker demonstrating loyalty and commitment to the organization and team members.
- Creative and strategic thinker who generates powerful insights and breakthrough ideas.
- Clear and concise written and spoken communication skills.
- Ability to present written information in a structured and balanced way appropriate to the needs of the reader.
- Proven affinity and experience in project management.
- Skill in completing multiple tasks and projects in parallel.
- Substantial organizational and analytical skills, ability to pay attention to details. Ability to transform data into action.
- Combines a data-driven approach with keen consumer understanding to develop robust, on -trend product mixes.
- Strong strategic and influencing skills, be comfortable working with senior stakeholders.
- Potential to understand all aspects of business management,
- Self-driven, independent & pro-active person with high self-motivation
- Flexible and open to changes,
- Ability to cope with stress,
- Accountable & forthright,
- Fluency in English (verbal and written)
- Computer skills (MS Office).

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