Modern Trade Head

hace 4 semanas

Tlahuac, México Diageo A tiempo completo

Job Description:
Job Description - MODERN TRADE HEAD

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.

Context

Highly developed channel, with a high concentration in few customers, strong competition, handling a category very relevant in value with high dependency on promotional activities; tough negotiations will be part of the business as usual. Moving from transactional to strategic relationship where JUBP need to be developed with top accounts, looking to be category leaders and excel in our execution at POS.

There is still room to grow distribution in the convenience arena but focus needs to be in vertical growth by store, aligning the right portfolio and mix, and setting creative shopper initiatives to lead the growth against beer and gaining TBA share, considering value creation for the client, the consumer and Diageo.

Purpose of Role
- Lead the commercial agenda with modern trade customers, to assure NSV, trade investment, share & margin gain, and exceed executional targets
- Negotiate strategic 3-year plans with key accounts
- Assure a good and year after year improvement in the Advantage evaluation
- Incentive and develop commercial talent
- Align with all local and global commercial policies
- Encourage a multifunctional team to drive breakthrough and over deliver

Functional capabilities

Externally focused commercial strategy development and execution
- Uses strong understanding of external environment to drive the creation and execution of a clear and powerful commercial plan
- Has a deep and instinctive understanding of what works for the customer and the shopper/drinker developing effective strategies to make Diageo an indispensable partner to our customers

Brilliant Execution
- Able to identify and prioritize the highest value crafting activities that increase return on investment and Market share growth
- Instinctively knows when and where to intervene nurturing great ideas and stopping bad ones

Strategic Commercial and financial thinking
- Is an authority in the levers of value creation and margin improvement: Translates these into succinct business propositions and mentors others to operate in this way.
- Uses a mixture of intuition, experience and data to advise decisions identifying, analyzing and selecting strategies for growth.
- Has great balance between short-, mid
- and long-term objectives, moves fast from strategy to execution

Qualifications and Experience Required
- Studies in Business Administration, Marketing, Sales or Engineering.
- Sales experience in CPG’s companies (12 to 15 years)
- Confirmed record in people management, evaluation, development, motivation, etc.
- Key account management experience, Project management
- Great teammate and leader
- Excellent written and communication skills
- Proficient Spanish and English required
- Proficient in Sales Capabilities
- Management of multiple / senior partners knows how to hold others to account
- Energizing others, making a difference, Inspiring change, Resilience, Confidence
- Strong negotiation skills
- Excellent management capabilities
- Excellent strategic capabilities
- Strong financial knowledge
- Data driven
- Problem solving
- Holistic view

We offer a highly competitive rewards and benefits package.

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type:
Regular

Primary Location:
Mexico City

Additional Locations:
Job Posting Start Date:
2024-05-14

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