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Field Marketing Manager, Mexico-luxury Expertise

hace 6 meses

Colonia Polanco, México Marriott International, Inc A tiempo completo

**Job Number** 24026975

**Job Category** Sales & Marketing

**Location** Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VIEW ON MAP

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management

**JOB SUMMARY**

The Account Manager is responsible for managing and maintaining on-going relationships with Luxury Brand properties and owners, and works closely with Marketing Knowledge Experts (KE) to ensure Marketing initiatives are being executed at the property and regional levels in partnership with the Centers of Excellence (COE). Serves as the primary point of contact for a collection of Luxury Brand hotels for Field Marketing needs. Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals. Responsible for creating a comprehensive marketing strategy that aligns with the hotels’ goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve digital goals. Identifies incremental marketing opportunities ranging from partnerships, third-party cites, CVBs, etc. Expertly articulates campaign performance regularly to General Managers, Sales and Revenue Management leaders and Hotels’ Ownership groups.

**CANDIDATE PROFILE**

**Education and Experience**
- College (University) degree required in marketing, hospitality management, or related field
- Postgraduate or master’s degree in marketing or equivalent preferred
- 2+ years of experience in equivalent position
- 1+ years managerial experience preferred, leading a team or a project
- Travel industry, hotel property experience, Field Marketing experience, or related, preferred
- Fluency of English and Spanish required
- Portuguese a plus. Excellent verbal communication and writing skills
- Leadership qualities are a must (self-starter)
- Deep understanding of the luxury market, including trends, consumer behavior, and competitor analysis. Knowledge of luxury brand positioning and image management is essential.
- Ability to develop innovative marketing strategies that resonate with high-end consumers. Creativity in designing campaigns, events, and collaborations that elevate the brand's image.
- Strong networking skills to build relationships with key stakeholders, influencers, media outlets, and industry partners within the luxury sector-Desired
- Additional certifications or specialized training in luxury marketing - desired
- Genuine passion for luxury brands, products, and experiences. A deep appreciation for craftsmanship, exclusivity, and the finer things in life.
- Must be a team player and collaborate well with multiple stakeholders
- Excellent technical and project management skills; ability to handle many diverse projects simultaneously
- Attention to detail, critical-thinker and problem-solver
- Creative, energetic, takes initiative
- Able to effectively work independently or, at times, as part of a team
- Excellent interpersonal and presentations skills
- Ability to identify and track relevant community KPIs
- Ability to balance the interests and demands of multiple stakeholders

**CORE WORK ACTIVITIES**

The following are specific responsibilities and contributions critical to the successful performance of the position:

- Serves as the primary point of contact for a collection of hotels for Field needs.
- Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals.
- Communicates with property to get input throughout planning process.
- Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International.
- Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth.
- Evaluates if global strategies meet the marketing needs of all the brands for the Latin American Markets and pull through new marketing programs/products/services to ensure successful, brand appropriate local implementation.
- Provides marketing budget guidance to property leadership.
- Works with COEs, KEs and other MI teams to execute key marketing and digital activities.
- Manages coordinators and any other Field support personnel, as assigned and ensure quality of work.
- Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets.
- Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress.
- Updates plans as needed based on performance.
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