Modern Trade Franchise Director

hace 3 semanas

Monterrey, México The Coca-Cola Company A tiempo completo

**Why join Coca-Cola Latin America?**

We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

**Here’s some of the things you’ll be doing**:
The Modern Trade Franchise Director - North Region leads a growth agenda within the region, aligning the local and regional strategies and collaborates on plans with the “Bottler”, regarding Modern Trade. This person manages the day-to-day Channel Strategy to ensure business results in the assigned territory while leading strategic, operational and commercial projects involving the franchisees.

**Key Responsibilities**:

- Negotiate the company’s strategies and the Business Plans to be implemented on Bottler territories by Channel, working in multifunctional teams.
- Analyze Bottler´s Market situation in order to find issues and opportunities aiming at Company's goals achievements, analyzing sales volume, Nielsen and pricing reports in order to assist decisions based on facts, reinforcing opportunities to be address both in the long and short term
- Align and manage the Market Execution direct marketing investment by activity with the Bottler by project and strategy. Negotiating execution activities with the new network organization.
- Work closely with the bottler to improve internal processes in order to maximize speed and effectiveness of Company's response to changing market conditions and enhance System Capabilities.
- Deeply Understand of Modern Trade needs and Dynamic in order to address the edge of this channel. Also deep knowledge Customers' needs, in order to guarantee best strategies to address main opportunities.
- Develop Immediate & Future Consumption plans across all categories to increase volume, change package mix and generate more profitability to company system business analyzing issues by packages and developing activities focusing trade, sales team and consumers.
- Manage implementation and track results, on all channels but mainly in Modern Trade with the Bottler, appraising execution, analyzing tracking reports and communicating results to the company system.

**General Requirements**:

- +10 to 15 years within the Coca Cola System or within the industry
- Required Marketing and Commercial experience
- Required Modern Trade Operational knowledge
- Recommended Bottler Marketing or Commercial Strategy Experience and Understanding of retail (modern, traditional and on-premise channels) data
- Strong problem-solving skills
- Proven track of leadership and setting the agenda

**What We Can Do For You**
- ** Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more
- ** Expansive & Diverse Customers**: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants
- ** Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**
- ** Global Connections**:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- ** Community of Belonging**:We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

**Skills**

organization
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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