Cx Digital Lead

hace 6 meses

Colonia Santa Fe, México Mondelēz International A tiempo completo

**Job Description**:
**Are You Ready to Make It Happen at Mondelēz International?**

**Join our Mission to Lead the Future of Snacking. Make It With Pride**

You manage the media agenda in a particular geography.

**How you will contribute**

You will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.

**What you will bring**

A desire to drive your future and accelerate your career and the following experience and knowledge:

- Media, including media buying and analytics, experience ideally gained across the agency and industry
- Digital media ideally with exposure to eCommerce best practice
- Working with and influencing external partners, matrixed local, regional and global stakeholders
- Having a test-and-learn mentality, taking learning and scaling them broadly.
- Having a bias to action
- Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
- Communicating effectively, verbally and in writing

**More about this role**

**Purpose of Role**
In Marketing & Media, you’ll be the ones who first capture our consumers’ imaginations, giving them a tantalizing taste of our brands. You’ll work to help our brands stay culturally relevant to consumers by developing and activating digital experiences that capture their imagination, passion and loyalty.

You will be responsible for deployment of the MDLZ social strategy (owned & earned content & platforms) across MDLZ brands in collaboration local/global MDLZ teams and agency partners, driving exceptional digital content & conversation experiences. The individual must be a capable manager who is confident and experienced in leading agencies and internal resources to complete deliverables on time and at an industry-leading level of quality. They are expected to be a thought leader, capable of optimizing current efforts and bringing new insights through a mixture of innovation and broad, creative thinking.

**Main Responsibilities**
- Social Community Development, Website & Content Experiences _
- Implement annual strategies on how our Brands react, engage and show up across owned social/digital platforms
- Evangelize effective content workstreams and identify efficient sources to produce high volume, low cost content leveraging global ecosystem
- Guide recommendations for infiltrating new and emerging platforms and charter first-time, innovative tactics to create best-in-class digital experiences
- Filter agency and marketing partner concepts to ensure meaningful connection to target audiences and Brand purpose
- Leverage and manage social listening tools to derive insights, trends and collaborate with internal stakeholders to address opportunities and risks
- Support social governance, assisting with new channel set-up, inventory of all social channels and adhering to all global standards/principles
- CRM Strategy _
- Work efficiently with the Consumer Experience Data team and external partners to define, extract, and synthesize available data for optimization
- Measurement & Optimization _
- Manage ongoing social media analytics and insights to track performance and continually optimize social media executions to drive engagement and brand conversations
- Direct competitive analyses across platforms to inform key learning and KPI performance

**Career Experiences Required & Role Implications**
- BA/BS Degree preferred (Marketing, Communications or Public Relations)
- Must possess approximately 5+ years of any combination of experience that demonstrates a commanding knowledge of social media, influencer marketing, CRM, content creation and strategy
- Must have profound understanding of evaluating native social media analytics
- Must have experience working in Facebook Business Manager and relevant social media platforms Ability to drive projects from conception to completion
-

**Leadership Competencies**:

- A passion for understanding each Brand’s unique consumer and their nuances
- Execute with excellence **, **setting focused strategic agenda, ensuring highest level of excellence and delivering results
- Highly collaborative and the ability to influence cross-functional teams and external agencies to realize the marketing aspirations of the brands

Strong professional relationships with colleagues, agencies and vendors**Functional competencies required**:

- A passion for social media and creating unique organic content experiences
- Ability to analyze metrics & data to help with content optimization
- Function expert

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