Brand Building Manager

hace 2 meses

Colonia Bosques de las Lomas, México Unilever A tiempo completo

**About Unilever**

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Mexican households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you

Helados Holanda is the leading brand in the Ice Cream Market in Mexico with really strong global and local brands such as Magnum, Mordisko, Cornetto, Solero, Piloncito, Chemisse, Choco crem, etc

**Location**: Mexico City Bosques

As Ice Cream Sr. Brand Manager you will take care of the strongest and most iconic brands in Unilever’s Ice Cream Business (Magnum, Mordisko, Cornetto, Solero, Local Jewels & Piloncito). This job will give you the opportunity to do bold & exciting marketing projects that are ahead of us.

**Main responsibilities are following**:
**Brand management**
- Build Strong, Meaningful and Salient Brands.
- Develop annual Category and Brand plans in full synergy with the mid and long-term plan. Lead and run the IBP process.
- Uncover root issues and opportunities across the 6Ps via leading brand and category audits.
- Rigorously lead the communication agenda with meaningful, impactful and disruptive communications for all the brands and brand-say and do
- Responsible for development and/or localization of media assets cooperating with external agencies and Digital Marketing Media & Commerce team.
- Develop plans to strengthen the position of our portfolio in the market to gain market share and improve penetration of core and develop the market, untapped consumer needs to innovate, create, enter into new opportunities.
- On-going market understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviors); to develop ideas into marketing strategy.
- Actively contributes to Business Team work: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others.
- Manage the cross functional teams and key stakeholders including CCD, CD, R&D, Procurement, Legal, DP, SP, Category planning teams, Finance, Media, Digital Hub, NRM and agencies.
- Closely monitor the market for the competition and act rapidly with full agility to keep strengthening market share.
- Brings an iterative, ‘test and learn’ approach to brand innovation and an understanding of agile ways of working towards Minimal Viable Product (MVP) development with a focus on market activation.
- Management of innovation funnel (incl. Innoflex & Investor Boards), NPD & execution in market for the next 3 years.
- Respective budget owner (responsibility to keep proper balance of total budget ATL, BTL); A&P budget management.
- Provides for S&OP input for Business Team results (according to the S&OP procedure)
- Full Responsibility of P&L
- Optimize portfolio assortment to maximize value while reducing overall portfolio complexity.
- Continuous improvement of profitability and product superiority.

**Inspire and develop Self and Others**
- Inspire people to deliver our mission, demonstrate passion for the business
- Lead cross category teams
- Manage and grow the team
- Work with global teams
- Lead / build highly effective and motivated teams (internal/cross-functional & external team members i.e. agencies)

**Required skills** **and qualifications**:

- At least 8 years experience in marketing,
- At least 5 years experience in managing brands
- Business mind-set and thorough knowledge of consumer needs are required.
- Deep understanding and usage of the digital marketing tools.
- Be a good team worker demonstrating loyalty and commitment to the organization and team members.
- Creative and strategic thinker who generates po

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