Brand Specialist, The Macallan

hace 4 semanas

Colonia Bosques de las Lomas, México Edrington A tiempo completo

**Requisition Id**:1437**Location**:Mexico, Mexico State, 05120About Edrington
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin, and Wyoming Whiskey.
Edrington is headquartered in Scotland with global presence in its wholly owned and joint venture companies. We own our route to market in 15 countries and distribute our brands to more than 100 countries around the world through joint ventures and third-party agreements.
Edrington’s principal shareholder is The Robertson Trust, which has donated £301 million to charitable causes in Scotland since 1961. Our business is underpinned by the Edrington values of giving, respect, integrity and excellence
Position Summary
The Brand Specialist is responsible for driving The Macallan brand knowledge and confidence within the on and off trade in
**Mexico City.**
They have the mission to segment the market and identify where The Macallan is present and activated and identify opportunities to drive brand engagement.
Job Description
- Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front of mind presence.
- Introduce new The Macallan releases to all accounts where applicable.
- Work collaboratively to identify opportunities of brand presence in the area and recommend change as required.
- Regular updates to local marketing and commercial teams on The Macallan performance in the On and Off trades.
- Build relationships and the trust of key decision makers (e.g., beverage directors, buyers, and leading bar staff).
- Create and demonstrate The Macallan serves and rituals to priority On Trade accounts.
- Work with The Macallan marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives.
- Collaborate with The Macallan Regional Education Manager and actively contribute as part of the global education, marketeer, and commercial network.
- Identify key brand building initiatives for The Macallan in collaboration with local commercial teams.
- The management and most efficient use of their annual T&E and activation budgets.
- Report on Trade Activity through Salesforce and Share of Recommendation.
Skills and Experience
- Previous experience of commercial, trade or brand ambassador roles, ideally with prestige brands.
- Understanding of the luxury market in the context of distribution and route to market strategies.
- Exceptional communication skills, with tact and diplomacy to deal with external parties.
- Self-driven with good organizational and prioritizing skills.
- Suitably presented/polished to represent a luxury brand.
- Strong commercial awareness.
- Experience of working in an international organization would be advantageous.
Benefits and Perks
- 25 days of paid time-off, 8 paid holidays, end of the year break and office closes every Friday at 1PM
- 100% employer paid health benefits for employee and dependents
- Competitive 401K company match
- Employer paid Short & Long Term Disability and basic Life Insurance
- Pre-tax benefits
- Mentoring
- Global Wellbeing program
Equal opportunities
- Edrington provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, disability or genetics. In addition to general legal requirements, Edrington complies with applicable federal, state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training._

  • Brand Specialist, The Macallan

    hace 5 días

    Colonia Bosques de las Lomas, México Edrington A tiempo completo

    Requisition Id:1437Location:Mexico, Mexico State, 05120About EdringtonEdrington's vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The...

  • Sr. Brand Manager, The Macallan

    hace 3 semanas

    Colonia Bosques de las Lomas, México Edrington A tiempo completo

    **Requisition Id**:1586**Location**:Mexico, Mexico State, 05120About Edrington Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is...

  • Sr. Brand Manager, The Macallan

    hace 5 días

    Colonia Bosques de las Lomas, México Edrington A tiempo completo

    Requisition Id:1586Location:Mexico, Mexico State, 05120About EdringtonEdrington's vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The...

  • Managing Director Mexico, Latin America and The

    hace 2 meses

    Colonia Bosques de las Lomas, México Edrington A tiempo completo

    **Requisition Id**:1243**Location**:Mexico, Mexico State, 05120About Edrington Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is...

  • Managing Director Mexico, Latin America and The

    hace 5 días

    Colonia Bosques de las Lomas, México Edrington A tiempo completo

    Requisition Id:1243Location:Mexico, Mexico State, 05120About EdringtonEdrington's vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The...

  • Market Lead

    hace 2 meses

    Colonia Bosques de las Lomas, México Edrington A tiempo completo

    **Requisition Id**:1805**Location**:Mexico, Mexico State, 05120About Edrington Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is...

  • Market Manager Jr

    hace 3 semanas

    Colonia Bosques de las Lomas, México Edrington A tiempo completo

    **Requisition Id**:1805**Location**:Mexico, Mexico State, 05120About Edrington Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is...

  • Market Manager Jr

    hace 2 meses

    Colonia Bosques de las Lomas, México Edrington A tiempo completo

    **Requisition Id**:1805**Location**:Mexico, Mexico State, 05120About Edrington Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is...

  • Contract

    hace 2 semanas

    Colonia Bosques de las Lomas, México Edrington A tiempo completo

    **Requisition Id**:2246**Location**:Mexico, Mexico State, MX, 05120About Edrington Edrington’s vision is to give more by building the world’s leading portfolio of exceptional super premium spirits and we will do that by becoming the world’s leading super premium brand builder. The Macallan is our central focus, supported by Highland Park and The...

  • Market Manager Jr

    hace 5 días

    Colonia Bosques de las Lomas, México Edrington A tiempo completo

    Requisition Id:1805Location:Mexico, Mexico State, 05120About EdringtonEdrington's vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The...

  • Brand Coordinator

    hace 4 semanas

    Colonia Bosques de las Lomas, México Unilever A tiempo completo

    **Unilever está contratando >** **Func**ión**:Marketing **Scope**: Unilever International **Loca**lidad**: México **T**érminos & Condiciones**: Full time, hibrido **WHO ARE WE?** Do you want to work for a company that makes a difference in the world? At Unilever, we have a clear purpose - to make sustainable living commonplace. Through our 400...

  • Pcrm Assistant, Mexico City

    hace 2 semanas

    Colonia Bosques de las Lomas, México Edrington A tiempo completo

    **Requisition Id**:1488**Location**:Mexico, Mexico State, 05120About Edrington Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is...

  • Brand Manager Dressings

    hace 3 días

    Colonia Bosques de las Lomas, México Unilever A tiempo completo

    **Location**: Mexico City Bosques **Department**:Marketing/ Brand Building WL 2B As Dressings Manager you will take care of Hellmann´s, the iconic and fastest growing Brand in Unilever’s Nutrition Business. This job will give you the opportunity to do bold & exciting marketing projects that are ahead of us. **Main responsibilities are...

  • Brand Manager Dressings

    hace 5 días

    Colonia Bosques de las Lomas, México Unilever A tiempo completo

    Location: Mexico City BosquesDepartment:Marketing/ Brand BuildingWL 2BAs Dressings Manager you will take care of Hellmann ́s, the iconic and fastest growing Brand in Unilever's Nutrition Business. This job will give you the opportunity to do bold & exciting marketing projects that are ahead of us.Main responsibilities are following:Brand management Build...

  • Nutrition Brand Manager

    hace 2 meses

    Las Lomas, México Unilever A tiempo completo

    MAIN JOB OBJECTIVE - The Brand Manager is responsible for a Brand at a national level, being responsible for the total P&L as the owner MAIN ACCOUNTABILITIES AND KEY RESPONSIBILITIES - Contribute to the development of long-term brand strategy and its yearly revisions during the yearly planning cycle. - Develop and execute the yearly brand plans in full...

  • Brand Building Manager

    hace 1 semana

    Colonia Bosques de las Lomas, México Unilever A tiempo completo

    **About Unilever** Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity,...

  • Brand Specialist

    hace 5 días

    Ciudad de México, Ciudad de México Design Pickle - Benito Juárez, Ciudad de México DF A tiempo completo

    The Brand Specialist plays a crucial role in upholding our client's brand integrity and overall creative strategy. Your main focus will be ensuring that all design projects meet our client's unique brand standards and our high creative benchmarks. While you won't be generating new content, you'll need a keen understanding of design principles and the ability...

  • Brand Marketing Specialist II Womens Lifestyle LATAM

    hace 5 días

    Ciudad de México, Ciudad de México Nike A tiempo completo

    Brand Marketing Specialist II Womens Lifestyle LATAM Nike WHO ARE WE LOOKING FOR?We are looking for a Brand Marketing Specialist II Women's Lifestyle LATAM to join our Mexico City-based Marketing team.To be successful in this role you must bring ambition to be one of the world's most innovative storytellers, value visionary thinking, playing as a team and...

  • Brand Manager Sr

    hace 2 semanas

    Colonia Lomas de Chapultepec, México IMPORTADORA DE VINOS Y LICORES A tiempo completo

    Main company dedicated to the distribution of wines and spirits in México, is looking for: - **BRAND MANAGER SR**_ - **Job Objectives**:_The Brand Manager aims to plan and oversee strategic brand positioning and growth plans for the next 2-3 years; identifying the biggest opportunities in the Mexican market, developing a comprehensive plan to achieve and...

  • Trade Marketing

    hace 4 semanas

    Colonia Bosques de las Lomas, México Edrington A tiempo completo

    **Requisition Id**:1235**Location**:Mexico, Mexico State, 05120About Edrington Edrington’s vision is to **give more** by building the world’s leading portfolio of exceptional super premium spirits and we will do that by becoming the world’s leading super premium brand builder. The Macallan is our central focus, supported by Highland Park and The...