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Market Development Senior Manager

hace 2 meses


Monterrey, México The Coca-Cola Company A tiempo completo

**What You’ll Do for Us**
- Responsible for all plans alignment with Arca Continental and ensure a collaborative agenda, also serving as a transformational agent within our way of working with Arca.
- Coordinate within the Company in conjunction with other Business Areas serving as a main point of contact with Arca Continental.
- Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need.
- Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
- Standardizes common approach to capability building based on bottler segmentation.
- Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improve capabilities.
- Coordinate's training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.
- Provides Bottler performance feedback to Franchise Leadership “serving as voice of the market.”
- Monitor's market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers.
- Work with Commercial Manager to support the development of commercial stewardship bi-monthly planning stewardship.
- Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines.

**Qualifications & Requirements**
- Bachelor’s degree; Master’s degree is preferred.
- +8 years in CPG organization responsible for direct sales, key account or franchise management with P&L responsibility.
- Must have experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry and how to develop capacity plans to meet customer demand.
- Must have experience with annual business planning, forecasting, customer and distributor management and demonstration a track record for delivering positive revenue results.
- Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment.
- Understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales.
- Must possess excellent relationship building skills, as well as strategic leadership abilities
- The ability to influence outcomes and be persuasive are ideal

**What We Can Do** **For** **You**
- ** Iconic Brand**:Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- ** Learning Culture**:Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

**Skills**

Distribution Operations Management; Annual Business Planning; Customer Relationship Management (CRM); Business Plan Implementation; Influence; Financial Performance Management; organization; Negotiation; Strategic Leadership; Contract Management; Collaborating; Channel Strategies; Capacity Planning
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.


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