Commercial Manager
hace 1 semana
Senior Commercial Manager – Experiential Marketing & Live Events
At , we've spent over 15 years designing & producing unforgettable experiences:
music festivals, large-scale events, impactful brand activations, and corporate experiences that truly stand out.
We are part of Apodaca Group , a company with more than 45 years leading the live entertainment industry in Mexico. We're now looking for a Senior Commercial Manager to drive our growth in the exciting world of Experiential Marketing .
Your mission
You will lead ROMA 212's commercial strategy:
driving new business opportunities, strengthening key client relationships, and leading a high-performance team to achieve (and exceed) our commercial goals.
- Design and execute our commercial strategy in line with business priorities.
- Lead prospecting, qualification and development of new B2B clients.
- Run key client meetings, understand their needs and turn briefs into real opportunities.
- Oversee the development of commercial proposals, pitches and high-impact presentations.
- Negotiate and close deals, ensuring profitability and healthy margins.
- Grow and nurture strategic accounts, identifying upsell and cross-sell opportunities.
- Monitor commercial KPIs (pipeline, conversion, revenue, retention, profitability) and report to the CEO.
- Lead, coach and develop the commercial team, raising the bar on performance and client service.
What we're looking for
- 8+ years of experience in business development and consultative B2B sales , ideally within creative agencies, live events, experiential marketing or entertainment .
- Solid experience leading commercial teams and sales strategies.
- Proven track record managing key corporate accounts and high-level negotiations.
- Strong command of commercial tools and CRM platforms.
- Advanced English , comfortable working with international clients and projects.
- A profile that brings:
- Strategic leadership and a strong results-driven mindset.
- Excellent negotiation and relationship-building skills.
- Analytical ability to understand numbers, margins and profitability.
- Passion for live experiences, creativity and high-impact projects.
What ROMA 212 offers
- A key strategic role in a leading experiential marketing and live events agency.
- High-impact projects with global brands, companies and event promoters that shape culture and conversation.
- A creative, dynamic and challenging environment where your strategic vision truly matters.
Ready for your next big challenge?
If you have proven experience in creative/event agencies and the ambition to lead high-impact projects, we'd love to meet you .
Apply via LinkedIn or send your CV to [andrea_chapa@roma212.com], using the subject line: Senior Commercial Manager – ROMA 212 .
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