Director of Licensing, LATAM

Overview

We Are PepsiCo

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Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

The Opportunity

The main objective of the role is to develop and execute against the licensing strategies to expand PepsiCo’s brand presence in the region through partnerships and merchandising to deliver meaningful and consistent revenue growth for PepsiCo.

Your Impact

As Director of Licensing, LATAM your scope would consist of …

- Strategy & Planning – work with VP of Licensing & Merchandising to develop and execute the long term and short term licensing strategies to maximise revenue and brand influence across the region.
- Business Development - Identify, negiotiate and secure partners and licensing agreements across key product categories within region to ensure revenue growth and brand alignment.
- Partner Management - Manage agent relationship in region ensuring delivering against PepsiCo licensing strategy and key initiatives as well as licensee base ensuring financial and brand compliance and best in class execution of product in market.
- Cross-functional collaboration - Partner with Marketing, Design and Dcomm to drive brand presence and revenue.
- Retail Sales and Marketing - Cultivate and maintain key retailer relationships to deliver against licensing strategy and secure meaningful programs and product launches.
- Market and Trend Analysis – Use consumer insights, market trends and performance date to deliver against licensing objectives and identify new business opportunities.

Qualifications

Who Are We Looking For?

- 8-10+ years of experience in launching licensed goods across LATAM region with exceptional contacts with retailers and licensees within the region.
- Experience in wide cross section of product categories (Health & Beauty, Softlines, Food & Beverage, Hardlines).
- Strong experience in managing agent partnerships in the past.
- Strong negiotiation skills and experience managing a portfolio of brands.
- Exceptional communication skills.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

Who Are We Looking For?

- 8-10+ years of experience in launching licensed goods across LATAM region with exceptional contacts with retailers and licensees within the region.
- Experience in wide cross section of product categories (Health & Beauty, Softlines, Food & Beverage, Hardlines).
- Strong experience in managing agent partnerships in the past.
- Strong negiotiation skills and experience managing a portfolio of brands.
- Exceptional communication skills.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity

The main objective of the role is to develop and execute against the licensing strategies to expand PepsiCo’s brand presence in the region through partnerships and merchandising to deliver meaningful and consistent revenue growth for PepsiCo.

Your Impact

As Director of Licensing, LATAM your scope would consist of …

- Strategy & Planning – work with VP of Licensing & Merchandising to develop and execute the long term and short term licensing strategies to maximise revenue and brand influence across the region.
- Business Development - Identify, negiotiate and secure partners and licensing agreements across key product categories within region to ensure revenue growth and brand alignment.
- Partner Management - Manage agent relationship in region ensuring delivering against PepsiCo licensing strategy and key initiatives as well as licensee base ensuring financial and brand compliance and best in class execution of product in market.
- Cross-functional collaboration - Partner with Marketing, Design and Dcomm to drive brand presence and revenue.
- Retail Sales and Marketing - Cultivate and maintain key retailer relationships to deliver against licensing strategy and secure meaningful programs and product launches.
- Market and Trend Analysis – Use consumer insights, market trends and performance date to deliver against licensing objectives and identify new business opportunities.