Consumer and Revenue Management Digital Deployment Director

Overview:
**We Are PepsiCo**

Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

**Know more**:PepsiCoJobs**
**Join PepsiCo, dare for better.**

**Responsibilities**:
**The Opportunity**

The Consumer and Revenue Management Digital Deployment Director - LATAM plays a pivotal role in accelerating the digital transformation agenda across the Latin American region, with a specific focus on enabling and scaling digital capabilities within the Marketing and Revenue Management (RM) functions. This role is responsible for translating global digital strategies into actionable, market-relevant deployment plans that drive business growth, operational efficiency, and consumer engagement. Its main objectives are:

- The position serves as the strategic, trusted advisor and integrator between global digital transformation teams, regional business functional leads, and local market stakeholders, ensuring that digital tools, platforms, and processes are effectively implemented, adopted, and optimized across diverse markets. The role requires a deep understanding of the digital ecosystem, including MarTech, AdTech, data platforms, and commercial analytics, as well as the ability to manage complex change initiatives in a culturally diverse and dynamic environment.
- Leverage deep understanding of local market strategy & dynamics, customer behavior, regulatory environment, and cultural nuances to ensure that global strategies are appropriate and effective in local settings, transferring knowledge and share best practices between global and local teams, ensuring that both sides are well-informed about each other’s capabilities, challenges and expectations. Act as a regional COE to ensure standardization across the region to leverage global capabilities.
- Support the Global to Local deployment for non-anchor markets as needed. Identify local challenges, insights giving feedback and coach global and local teams to ensure that local needs are well-represented in global decision-making processes.
- Ensure standardization across the region to leverage global capabilities by local teams understanding and following global processes and best practices, adapting them to regional ways of working.

This role has a set of particular challenges navigating a complex multi-disciplinary structure between functions at all levels, ensuring alignment and seamless end to end connection to drive digital and business transformation.

**Your Impact**

As **Consumer & RevMan Deployment Director LatAm**your scope would consist:

- Co-design the strategic digital transformation initiatives as an extension of the Global Transformation Leads teams and business functions for mid and long term, bringing regional expertise as well as define necessary adjustments to ensure their relevance and impact in the region, understanding digital landscape, challenges and opportunities. Drive pilots and proofs of concepts execution across the region to foster digital transformation.
- Design, lead, and manage the end-to-end deployment of digital consumer and RevMan capabilities across LATAM markets, ensuring alignment with global digital transformation strategies and local business priorities. Translate global digital blueprints into actionable regional road-maps, tailored to the maturity, infrastructure, and consumer behavior of each market.
- Drive the implementation and adoption of digital tools and platforms that enhance Marketing (e.g., CRM, DMP/CDP, personalization engines, media optimization) and Revenue Management (e.g., pricing analytics, trade promotion optimization, demand forecasting). Ensure seamless integration of digital solutions into existing business processes and systems.
- Lead change management efforts to drive adoption of new digital capabilities, including stakeholder engagement, training, and communication strategies. Build digital fluency and capabilities across commercial teams through structured learning programs, coaching, and best practice sharing.
- Stay abreast of emerging digital consumer & RevMan trends, technologies, and consumer behaviors in LATAM to inform future deployments and innovation opportunities. Act as a thought leader and