Social Media Manager

In Trust We Succeed: Join us as an Social Media Manager

WeTrade Global, established in 2015, is an award-winning broker dedicated to cultivating confidence and trust among traders worldwide by offering a diverse range of financial products. We are still expanding globally, committed to bringing innovative solutions and new opportunities to traders around the world.

About the Role

We're seeking a dynamic and creative Social Media Manager to lead our digital presence across multiple platforms and build strategic partnerships with trading industry influencers. This role combines hands-on content creation, community management, and high-level influencer relationship development to elevate our brand in the LATAM market.

Key Responsibilities:

Social Media Management (70%)

Platform Management

- Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, YouTube, X (Twitter), Discord, and Twitch
- Create, schedule, and publish engaging content tailored to each platform's unique audience and best practices
- Monitor, respond to, and engage with community members across all channels in a timely and authentic manner
- Analyze performance metrics and provide regular reports with actionable insights and recommendations
- Stay current with platform algorithm changes, emerging trends, and new features

Content Creation

- Record and edit short-form videos and interviews during offline events, conferences, and meetups
- Capture behind-the-scenes content that humanizes the brand and showcases company culture
- Develop compelling copy in Spanish that resonates with our target audience
- Coordinate with design team for graphics, animations, and other visual assets
- Maintain a consistent brand voice and visual identity across all platforms

Community Building

- Foster and grow engaged communities on Discord and Twitch
- Moderate discussions and ensure positive, inclusive community environments
- Identify and amplify user-generated content and success stories
- Plan and execute community engagement campaigns and initiatives

Influencer Partnership Development (30%)

Strategic Outreach

- Research and identify relevant trading industry influencers, content creators, and thought leaders in the LATAM market
- Develop and maintain a database of potential influencer partners with audience analysis and engagement metrics
- Proactively prospect and initiate contact with influencers aligned with brand values and target demographics

Relationship Management

- Build and nurture long-term relationships with influencers and their management teams
- Negotiate partnership terms, deliverables, and compensation structures
- Coordinate collaboration campaigns from concept through execution
- Track and measure ROI of influencer partnerships

Campaign Execution

- Brief influencers on brand guidelines, campaign objectives, and key messages
- Oversee content approval processes and ensure brand alignment
- Manage contracts, payments, and legal requirements for influencer collaborations

Requirements:

- Experience: 3–5 years of proven experience managing social media for brands or agencies. Experience with trading, finance, or fintech brokers is highly desired.
- Language & Market: Mandatory bilingual fluency in English and Spanish (written and verbal), coupled with strong cultural awareness for the LATAM markets.
- Portfolio: Mandatory submission showcasing successful, results-driven social media campaigns.
- Work Style: Ability to thrive and work independently in a fast-paced, remote environment.
- Full-Spectrum Platform Expertise: Deep understanding of best practices across Instagram, Facebook, TikTok, YouTube, X, Discord, and Twitch.
- Community Management: Proven experience building, managing, and moderating communities (especially on Discord and/or Twitch).
- Content Production: Demonstrated skills in video recording and basic editing (mobile/camera, using tools like CapCut/Premiere) and proficiency with basic graphic design (Canva).
- Analytics & Paid Media: Proficiency with social media management tools (Hootsuite/Buffer/ Sprout Social) and a strong understanding of analytics and paid social advertising (Google Analytics, native platform insights).
- Influencer Relations: Strong negotiation, relationship-building skills, and experience managing content creators/influencers (existing network a plus).
- Organization: Strong organizational and project management skills.

Join our globally expanding company and grow with us as we continue to build a future of success, united by our core belief: In Trust We Succeed.

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