Regional Content Manager, Latam, Ads Marketing Specialist
hace 1 semana
We are seeking a highly skilled Regional Content Manager to join our team at Servicios Comerciales Amazon Mexico S. De R.L. De C.V. - D44. As a key member of our Regional Enterprise Marketing team, you will be responsible for developing and executing a content strategy that drives awareness and adoption of Amazon Ads solutions across Latin America.
Key Responsibilities- Collaborate with the enterprise marketing lead to build a content strategy that aligns with global strategic messages and addresses regional customer needs and nuances.
- Work with regional enterprise marketing, brand content, and events teams to develop big ideas and thought leadership that elevates the Amazon Ads brand.
- Identify opportunities and create powerful insights and proof points to execute strong narratives for our audience.
- Write, edit, produce, and launch localized content, measuring the success of final content pieces to continuously raise the quality bar of future deliverables.
- Execute against the regional content plan, working with stakeholders to develop and reinvent content that drives marketing activities across multiple channels.
- Own the trade publication relationships to incentivize the development of engaging content that drives awareness of Amazon Ads.
The Regional Enterprise Marketing team exists to accelerate adoption of Amazon Ads' full-funnel solutions by engaging enterprise brand customers and large agency partners across international locales. We are local customer obsessed, and our team is tasked with delivering high-impact, scalable brand moments that drive awareness and deepen comprehension of Amazon Ads solutions.
Requirements- 4+ years of professional non-internship marketing experience.
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience using data and metrics to measure impact and determine improvements.
- Track record of executing content plans for various audiences and industries, managing multiple deliverables, and meeting budgets and deadlines.
- Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
- Experience with marketing strategies in online and mobile channels.
- Subject matter expertise in the digital advertising industry, understanding current trends and industry influencers.
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