Marketing Director for Consumables
hace 8 horas
About the Role
We are seeking a talented and experienced Marketing Director to lead and grow our Consumables business in Mexico. This is a unique opportunity to play a key role in an exciting and fast-growing business.
The successful candidate will be responsible for developing strategies and managing the execution of acquisition, engagement, and retention initiatives, primarily via online channels including email, onsite experience, SEO, paid search, affiliate marketing, social media, and mobile.
Key Responsibilities
- Lead site merchandising for core categories, developing and executing merchandising activities, managing navigation structure, creating pages and merchandising features to support coop initiatives, coordinating and supporting promotional events and marketing campaigns.
- Lead several programs for customer acquisition and engagement, partnering with tech teams and central marketing teams.
- Work closely with the traffic teams to drive customers and sales to our store, including gateway, outbound, associates, search.
- Design, lead, and implement customer experience enhancement/improvement projects.
- Create and analyze performance metrics and make business decisions based on performance and ROI.
- Partner with various technical and business teams to build supporting automation.
- Hire and develop a small team of marketing managers.
About the Team
We are an inclusive team culture that values diversity and promotes a culture of inclusion. We host annual and ongoing learning experiences and are committed to furthering our culture of inclusion.
Work Life Balance
We believe striking the right balance between your personal and professional life is critical to lifelong happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth
We are dedicated to supporting new members and have a broad mix of experience levels and tenures. We celebrate knowledge sharing and mentorship and strive to assign projects based on what will help each team member develop into a better-rounded professional.
We are open to hiring candidates to work out of one of the following locations:
Mexico City, DIF, MEX
BASIC QUALIFICATIONS
- 8+ years of professional non-internship marketing experience.
- Experience managing teams.
- Experience using data and metrics to drive improvements.
- Experience driving direction and alignment with cross-functional teams.
- Bachelor's degree or certificate of completion of studies required plus at least 10+ years of professional background.
- Fluent in both English and Spanish.
PREFERRED QUALIFICATIONS
- Experience managing content development and campaigns.
- Experience using SQL to pull data and metrics to deliver reports.
- Experience with basic HTML, website management, and content management systems (CMS).
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