Digital Media Specialist

hace 1 mes


Xico, México L'Oreal A tiempo completo

As a Digital Media Specialist at L'Oréal, you will be responsible for creating and implementing Social Media Optimization (SMO) & Social Media Marketing campaigns across various platforms. In collaboration with Marketing, you will assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data.

Key responsibilities include:

  • Selecting the best platforms for social media presence, i.e. Facebook, LinkedIn, Twitter, Instagram, etc.
  • Creating and implementing Social Media Optimization (SMO) & Social Media Marketing campaigns across social media platforms.
  • Keeping up to date on social media trends and best practices educating internal and external stakeholders.
  • Interacting with consumers in social media channels using social media management software and related tools, including forums.
  • Participating in the development of real-time marketing content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders.
  • Monitoring, maintaining and strengthening consistent online brand identity.
  • Working cross-functionally to develop appropriate content, if required.
  • Managing the Social and Community component of digital marketing campaigns.

Requirements include:

  • Bachelor's degree required, preferably in communications, marketing or business.
  • 5 years' experience in Social Media & Content Development for a brand (in-house or agency).
  • Luxe experience and interest in fields related to health, beauty and dermatology preferred.
  • Self-starter able to adapt quickly to changes in priorities and multi-task multiple projects.
  • Able to prioritize and manage time effectively, and to balance competing demands and priorities in a very fast-paced environment.
  • Strong communication skills and extraordinary collaborative team spirit with ability to navigate complex team matrix.

L'Oréal offers a range of benefits, including:

  • Protection for our employees (Medical & Health Insurance, Pension Plan and Flex Benefits).
  • Taking care of your physical and mental well-being (Employee Assistance Program, Medicall Home, Gym, Wellness Program, Health Day).
  • Improving your level of personal and work life (Vacations, Personal Days, Flexibility, Friday Schedules and more).
  • More efficient and pleasant work (Parking and Corporate Cantine).
  • Learning Platform & Portfolio, International Mobility.
  • Cash & Savings fund, tickets restaurant, Discount on L'Oréal Product and Bonuses.


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